by Hanleigh | Oct 24, 2017 | Features
By Paul Coetzer, Strategic Director at Platinum Seed. According to the PwC Entertainment and Media Outlook 2016-2020, total advertising revenue is forecast to increase from R43.3 billion in 2015 to R52.9 billion in 2020, a compound annual growth rate (CAGR) of 4.1%....
by Hanleigh | Aug 29, 2017 | News
San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and...
by Hanleigh | Aug 3, 2017 | Features
The digital landscape is becoming more sophisticated than ever, evolving from just a platform for the promotion of brands to running critical business functions, talking to staff, engaging customers and reaching suppliers in integrated, easy-to-use...
by Hanleigh | Jul 6, 2017 | Features
Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach...
by Hanleigh | Jun 20, 2017 | Features
Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers reach their target markets, and they need to be embraced...
