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San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others.

The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product, a vital element of any SaaS start-ups arsenal.

Bradley Elliott, director at Platinum Seed says the project will demonstrate the agency’s ability to combine business consultancy expertise with creative digital skills, a rare combination that is increasingly in demand.

“It’s a great vote of confidence that a company on the other side of the world sees value in what we do,” he says. “We’re in the fortunate position to have developed a solid understanding of how to take software-as-a-service products to market, which many creative agencies haven’t embraced yet.”

Brightplan is an innovative “robo-advisor” application that plugs into users’ financial data to produce highly accurate savings and investment recommendations through artificial intelligence.

The integrated go-to-market strategy will include product positioning, channel strategy, and nurturing campaigns. It will showcase the ability of a South African agency to manage a sophisticated digital campaign for a US-based client with a purely online product.

“We work in a true global village,” Elliott says. “The cost of doing business across borders has been cut tremendously by communication and teleconferencing technology. We have reached a stage where partnering with the right business capabilities has become more compelling than choosing the geographically closest service provider.”