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Reputational Risk of Social Media

Reputational Risk of Social Media

By Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses....
Reputational Risk of Social Media

Security in Tech Spaces

When a bank’s app or an online retailer’s site is down, the company might release a communique to customers pleading for patience as “systems are upgraded”. While this might be the case in certain instances, what the company would rarely say is that someone has...
Reputational Risk of Social Media

The Rise of the Brand Influencer

By Bradley Elliott, director at digital creative consultancy Platinum Seed In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for...
Reputational Risk of Social Media

Seven trends likely to lead digital agencies in 2018

As companies seek more meaningful ways to reach customers in an increasingly online world, the role of digital agencies and consultancies will expand from just being tactical implementers to giving extensive strategic input across the business. Bradley Elliott,...
Reputational Risk of Social Media

Marrying Creativity and Technology

Traditionally, companies have seen digital as just another marketing channel, isolated from operations, with these two areas never to interfere with each other. In truth, any good business runs as a holistic entity, and no one area can survive without the other....