Range Rover is leading by example in South Africa with a complimentary tailored service designed to enhance safety and peace of mind for clients travelling during the busy festive season. The campaign, now in its ninth year, runs from 10 December 2025 until 14 January 2026.
Janico Dannhauser, Range Rover Brand Manager at JLR South Africa, explains: “Holiday Heroes is an extension of the luxury our clients enjoy year-round. We provide complimentary pre-trip vehicle safety checks and dedicated roadside assist services, which underscore our commitment to ensuring safety and peace of mind for our clients this festive season.”
The most crucial update to the 2025 Holiday Heroes campaign is the integration of a complementary pre-trip vehicle safety check for all clients. Available at JLR retailers nationwide, this essential preventative maintenance measure ensures all critical vehicle functions are in optimal working condition to withstand the rigours of long road trips, actively helping clients avoid roadside incidents.
The campaign also deploys a fleet of dedicated emergency response vehicles on some of the country’s busiest routes, including the N3 between Johannesburg and Durban, the N4 between Pretoria and Mbombela and, for the first time, the busy N1 route between Pretoria and Polokwane. This ensures a speedy, 24-hour response to emergency situations and roadside assistance where it’s needed most.
Accessing this critical support is designed for ultimate convenience. While assistance is available for travellers in South Africa by calling 012 450 4000, or +27 11 991 8765 for those calling from neighbouring countries, clients with InControl-enabled vehicles can simply push their vehicle’s onboard eCall or bCall button for instant, direct connection to the service team. To maximise this feature, clients are encouraged to update their emergency contact and medical aid details before travelling.
Dannhauser adds: “Our clients invest in our brands for a comprehensive modern luxury experience defined by capability, trust and refinement. The Holiday Heroes campaign is a tangible commitment to this promise.
“By proactively offering a comprehensive safety check and backing that up with dedicated roadside resources, we are upholding the trust our clients place in us and delivering genuine peace of mind, allowing them to focus entirely on enjoying their festive season.”
The Holiday Heroes campaign is available across all JLR brands: Defender, Discovery and Jaguar as well as Range Rover. The service complements JLR’s commitment to driver excellence, which is expressed through a variety of drive experiences available to clients and brand enthusiasts all year round at the JLR Experience centre in Johannesburg.
These drive experiences, hosted by skilled instructors, allow participants to get intimately acquainted with JLR’s range of vehicles and build essential skills to expertly handle challenging on-road and off-road scenarios.
