Let’sCreate, a leading South African digital solutions provider, is pleased to share news of the successful completion of a comprehensive digital transformation project for major national retailer, Liquor City.
The project involved a complete rebuild of the retailer’s mobile app and website, consolidating its digital operations onto Let’sCreate’s proprietary intelligent commerce solution, Let’sTrade.
The initiative was designed to address key retail pain points, including fragmented data, manual product management, and siloed customer journeys, positioning Liquor City for scalable growth in the highly competitive online liquor market.
“The digital commerce landscape demands efficiency, real-time control and seamless data flow,” explains Neill Barnard, Let’sCreate 48 Country Manager. “Our solution moves Liquor City beyond a traditional eCommerce setup. We’ve built a modern, integrated digital ecosystem that dramatically improves both the customer experience and operational efficiencies behind the scenes.”
Centralised intelligence, real-time control
The new platform is powered by the Let’sTrade engine, which centralises product management, streamlines system integrations and ensures enhanced data flow across all departments.
According to Barnard, the unique feature of the solution is its real-time control capability. “Unlike outdated platforms, Let’sTrade offers live data synchronisation, giving Liquor City immediate, real-time visibility into products, orders, stock levels, and customer activity across both the app and website. This flexibility allows them to manage, update, and optimise their entire online presence instantly.”
The integrated solution offers significant benefits for the organisation, including operational efficiency as automation and system connectivity reduce manual workload and ensure products and stock levels are always accurate online, smarter decision making thanks to real-time customer data, and the foundation for future-proofing scalability.
For Let’sCreate, the success of the project highlights the strength and adaptability of the Let’sTrade platform.
“Working with a strong brand like Liquor City allows us to refine and enhance our platforms, applying real-world insights to make Let’sTrade even smarter and more efficient,” adds Barnard. “Our impact will be measured by how effectively our technology supports Liquor City’s growth and demonstrates measurable improvements in performance, scalability, and digital transformation outcomes.”
