Yesterday, iStore, South Africa’s only Apple Premium Partner, hosted a media event where local media representatives had the opportunity to get some hands-on experience with the latest devices from the Cupertino-based tech company. These new devices included the MacBook Neo, an all-new Mac designed to bring powerful Apple silicon performance to more customers than ever before. Starting from R11 999, MacBook Neo combines Apple silicon performance, a colourful aluminium design and a brilliant 13-inch Liquid Retina display — making it ideal for students, professionals, and small businesses. It is available in four vibrant colours, MacBook Neo is powered by the A18 Pro chip, delivering fast performance for everyday tasks such as managing spreadsheets, editing photos, streaming content and running business applications. With up to 16 hours of battery life, MacBook Neo is built to keep up with work, study and entertainment throughout the day.
Also amongst the newly launched devices is the updated iPad Air, and iPhone 17e, with local customers able to purchase iPhone 17e from R14 599, or from only R7 099 when trading in their current iPhone through iStore’s trade-in programme. With market-leading trade-in offers, flexible upgrade options and added protection included, iStore continues to offer the most value when upgrading to iPhone.
SMETechGuru spoke to Chris Dodd, iStore South Africa CEO, at the event about the new devices and the appeal these devices hold for South African consumers, amongst other topics.
