Building on its track record of innovation across its core vehicle tracking business and adjacent opportunities, Tracker has launched a new business. Sayf, by Tracker, is a mobile app-driven business focused on family visibility and personal safety. The app offers location-based services that provide real-time visibility and safety reassurance for loved ones, along with instant, direct contact and communication with emergency services.
The launch of Sayf follows the introduction of Tracker’s business optimisation and supply chain visibility solution, OKgo, in October last year.
“Tracker is a trusted brand in South Africa, with an existing strong reputation for caring for families and keeping them safe. The company is widely recognised for its dependability and commitment to customer service,” explains Dillan Fernando, Tracker CEO. “We’re now taking this one step further with Sayf.”
Through its own insights and the company’s core working relationship with the security industry, Tracker is aware that crime and safety are top of mind concerns for many citizens. That is the motivation behind introducing a service that offers users the reassurance of always knowing their loved ones are safe.
The app gives families 24/7 visibility of their loved ones, along with risk alerts, and real time connection with SOS services such as medical and armed response. This means the app not only tracks and provides insights into where family members are, but also allows real time alerts when they are entering risky situations, such as areas of unrest or potential hijacking. Additionally, it is able to send instant alerts to emergency services and coordinate communication with responders during an emergency event.
The app’s features include:
- Live location tracking and sharing: allowing users to know where their loved ones are at any time.
- Real-time location notifications: to know when they leave and arrive safely.
- Behaviour and movement monitoring: so that potential risks are identified before they arise.
- Proactive alerts: to ensure users know when their loved ones are at risk, even if they are not checking their phone.
- SOS button: that sends alerts to armed response or medical support to send immediate help.
“The reality in today’s world is that we all face risks and danger. We know that nothing concerns our customers as much as the well-being of their family and loved ones, and the worry that they may be at risk. We have launched this app as a way of giving our customers the reassurance that there are ways to pre-empt and prevent risks, and to protect their families, because we know that nothing matters more to them,” says Shaun Kirk, Managing Executive of Sayf.
The app is available for download on the Google Play and Apple stores. Further information can be found on www.sayf.co.za.
