South Africa has spoken and consumer sentiments saw Telkom winning first prize in the Fibre to the Home Providers category for consumers at the 2019 Sunday Times Top Brands awards ceremony held on 19 September 2019. This category is one of the eight new consumer categories introduced and announced in August this year making Telkom the first brand to grab this prize!
“As Telkom, we are pleased to see our efforts making strides with consumers in South Africa. The investment in Fibre to the Home since we first announced it in 2014 has definitely paid off. We’d like to thank our consumers, who are at the heart of everything we do, for their continued support,” says Gugu Mthembu, Telkom Executive for Brand and Product Segments.
As a brand that is passionate about seamlessly connecting its consumers to a better life through affordable deals, Telkom prides itself for always having the South African consumer in mind not only in campaigns but also in the deals it offers making the affordability that the brand provides resonate with consumers.
“This win for Telkom demonstrates how connecting with the consumer can bring relevance and meaningfulness for a relatively young brand in the telecommunications space,” says Mthembu.
The Sunday Times Best Brands survey is conducted by Kantar TNS South Africa on an annual basis. The face-to-face survey is conducted with consumers in the metro and non-metro areas of South Africa in the Consumer sample.
