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Lessons from the digital media sector as generative AI takes centre stage in 2025

Lessons from the digital media sector as generative AI takes centre stage in 2025

AI isn’t new to the digital media world. Grant Lapping, Digital Executive at midnight, the innovation agency of iqbusiness, reflects on the lessons AI adoption in digital media has for other sectors and looks at the AI trends that will shape 2025. The bottom line? Expect the way you work to change, but remember that human expertise remains the key to unlocking value from AI.

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Maserati Reveals the New GT2 Stradale at Yas Marina Circuit

Maserati Reveals the New GT2 Stradale at Yas Marina Circuit

Maserati delivered an electrifying two-day track event at Yas Marina Circuit, Abu Dhabi, marking the overseas debut of the GT2 Stradale. The event welcomed over 100 guests, including GCC and international media and clients, showcasing Maserati’s innovation,...

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Investing in innovation should be a CFO priority

Investing in innovation should be a CFO priority

By Alex Smith, Chief Financial Officer at e4 With another challenging economic year behind us, CFOs today are balancing cost-cutting priorities with the need to remain forward-thinking. While many are cautious in their investment strategies due to ongoing economic...

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RORY REID’S THRILLING, DEEP DIVE INTO GR PARADISE

RORY REID’S THRILLING, DEEP DIVE INTO GR PARADISE

Toyota South Africa Motors (TSAM) had the pleasure of hosting renowned Autotrader UK journalist and former BBC TopGear presenter Rory Reid. The trip also offered a thrilling opportunity to showcase track capabilities of Toyota's high-performance GR lineup, with a...

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