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Gen Z and Alpha are redefining how SA brands see gaming

Gen Z and Alpha are redefining how SA brands see gaming

By Glenn Gillis, CEO, Sea Monster  Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to...
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