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New SAS GenAI tools for marketers leverage Amazon Bedrock

New SAS GenAI tools for marketers leverage Amazon Bedrock

SAS, a global leader in data and AI, is adding new generative AI (GenAI) capabilities to its MarTech solution SAS Customer Intelligence 360. In a new integration with Amazon Bedrock from Amazon Web Services (AWS), these capabilities help organisations transform data...
85% of SA marketers have adopted AI, but mistrust persists

85% of SA marketers have adopted AI, but mistrust persists

Salesforce, the global leader in CRM, today released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries, including South Africa. The report covers the latest trends on how marketers are evaluating and implementing...
3 Key Tips to Great Storytelling for Sports Marketers

3 Key Tips to Great Storytelling for Sports Marketers

By Zubeida Goolam Sports storytellers are playing a game that moves as fast as the matches they cover, because fans have an insatiable demand for content. Not only do they expect to see realtime, high-quality content, commentary and updates of a game on social media,...
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