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The desire to amplify sound has been with the human race since time immemorial. However, it was only with the development of the gramophone in the 1880s that the need to amplify sound for the purposes of pleasure became necessary.

These early music players used simple horns to increase the volume of the songs, but as these do not utilise electricity, they were only able to magnify sounds to a degree. When the secrets of electrical amplification were discovered, the possibility of generating sound loud enough to fill large public spaces was raised.

“Samsung has taken to heart the lessons learned in speaker development over the course of nearly 150 years and combined this history with its own future-sense to create a whole new way of listening to sound,” says Mike van Lier, Director: Consumer Electronics Samsung South Africa.

Sound systems today have come a long way since the first modern speaker, using an electromagnet to turn electric signals of varying strength into movement, was launched in the 1920s.

“It is interesting to note that while the electromagnet part of the speaker was invented as far back as the late 1800s, it took almost a further 50 years for engineers to develop knowledge of acoustics and materials,” Van Lier adds.

Since then, the world of the speaker has grown in leaps and bounds, with stereophonic sound demonstrated back in the 1930s. The need for effective long-distance radio communication during World War II led to many additional advances and by the 1960s, speakers had gone mobile, thanks to everything from basic pocket radios to entire portable turntables with built-in speakers.

The 1970s brought noise reduction technology and a new International Standard in noise reproduction. By the late 20th century, people were talking about ‘tweeters’, ‘woofers’ and ‘sub-woofers’.

“Current speakers have evolved from the standard dynamic speaker design that held sway for decades. Flat panel speakers are designed to decrease the size of speaker boxes; ribbon driven speakers use super-light aluminium foil film as a diaphragm and plasma arc speakers use ionised gas as a diaphragm,” continues Van Lier.

“While there is room for many types of speaker designs, Samsung believes it has created a true next-generation sound with its popular Wireless Audio 360 range, which does more than merely project sound in a single direction. Instead, these exceptional, egg-shaped amplifiers are omni-directional, capable of filling an entire room with sound, regardless of where the device is placed.”

The Samsung Wireless Audio 360 range offers up to six hours playing time of realistic HD audio and is able to capture the quality and richness of the original sound with 192 kHz/24-bit sampling. As far as connectivity options go, it offers Wireless LAN, Bluetooth and TV SoundConnect and it can be controlled by mobile devices with the following operating systems: Android 2.3.3 and above and iOS 6.0 and above.

“Not only are these speakers unique in being able to disperse sound evenly in all directions, but the distinctive form enables it to fit seamlessly into the décor and design of any home. Furthermore, the speakers can be controlled via an app downloaded to a smartphone, tablet or smartwatch. By focusing both sound quality and aesthetics, Samsung’s commitment to innovation and design has certainly contributed significantly to the long and glorious history of the speaker,” Van Lier concludes.

The Samsung Wireless Audio 360 speaker models are available at selected Samsung Brand Stores and leading retailers at the following recommended retail prices (RRP):

WAM15001XA – R2999

WAM35001XA – R3699

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