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InfoQuest, formerly known as Panel Services Africa (PSA) – has undergone a process of comprehensive corporate repositioning to better suit its new, dynamic research offering as a full-research provider. The rebranding, designed by visual 8, simultaneously reflects the evolution of the mission of the business and its vision for the future.  

Founded in 2005 as the first technology-enabled business to support marketers and researchers, InfoQuest pioneered longitudinal consumer panel market research services and market research in Africa across multiple platforms, both traditional and non-traditional devices, including PC, mobile, and face-to-face.

’From the very beginning, we have been able to generate reliable, consistent and actionable information, quicker and at a fraction of the cost of any alternatives, thereby helping businesses to make better marketing decisions,’ says Claire Heckrath, managing director of InfoQuest.

‘Leveraging the power of automation, InfoQuest delivers rapid research results, within 24 hours within some cases (Instant Insights). It’s rare for a project to last more than five days from start to finish and our clients value our ability to produce quality results, cost effectively and at a sprint,’ adds Heckrath.

Following the rebranding from PSA to InfoQuest, the company now builds upon its traditional services offering that includes research areas ranging from employee research through to campaign evaluations, and research methods such as New Product Sales Forecasting, predictive advertising and pack testing, panel operation, customer satisfaction surveys, hybrid methods (qualitative and quantitative) research support and brand health research. 

Whether a business needs to obtain real-time access to market insights, needs assistance with adjusting their marketing strategies in line with their consumers’ journey and requirements, or tracking and making sense of a business’s customers’ experience, InfoQuest can assist. 

‘It has been a tremendous honour to be in a position to witness the evolution of PSA into InfoQuest first hand. Over the course of the last 14 years, we have transformed to become a single-source solution for all of the research needs of our customers. We can assist our clients to convert all of their marketing big data into actionable insights around customers that can fuel the growth of their businesses, drive enhanced levels of customer engagement, and discovering new market segments to tap into,’ concludes Heckrath.