Octopi Distribution, a subsidiary of the Octopi Group, has officially been appointed as a dedicated HP Managed Print Solutions (MPS) distributor serving the South African and broader African market. The company has secured Tier 1 distribution rights for HP’s A3 and A4 managed print solutions across Southern Africa, representing a major milestone for the newly formed company.
This strategic partnership with HP positions Octopi Distribution as a leading distributor and service provider of specialised managed print solutions, supporting a select group of Tier 2 channel partners and resellers across the region with innovative, reliable, and customer-focused printing solutions and services.
Recognising the need in the market for a distributor with a strong contractual background coupled with specialised MPS expertise, Octopi Distribution was formed to address the evolving needs of businesses seeking comprehensive, enterprise-grade print solutions. Unlike traditional distributors focused on transactional print products, Octopi Distribution’s exclusive focus on contractual MPS ensures its partners have access to unparalleled support, technical expertise, and a comprehensive suite of services.
“HP Southern Africa is pleased to welcome Octopi Distribution as our new Tier 1 partner. We are confident that they will play a pivotal role in expanding our A3 and A4 managed print services across the country and into Africa. Octopi Distribution’s deep industry knowledge, agile nature and customer centricity align perfectly with our ambition of delivering best-in-class managed print services,” says Yesh Surjoodeen, Managing Director at HP Southern Africa.
Octopi Distribution’s core focus is HP Managed Print Solutions, encompassing both A4 and A3 managed devices, along with all related hardware, software and consumables. The company’s in-house HP Print Service Centre in Midrand is a significant differentiator that provides fast, reliable support with strict quality control, ensuring minimal machine downtime, consistent service standards, and increased confidence for resellers and end-users. Additionally, Octopi Distribution through the strength of the Octopi Group, has direct access to the training resources of Taropa Technologies – the only EMEA-certified company approved by HP for virtual training and technical certifications, positioning it as a key local facilitator for HP’s contractual market entry.
“Octopi Distribution is fully aligned with HP’s strategic objectives and market vision, ensuring seamless execution and maximum value for our clients. By combining deep specialist expertise with an unwavering commitment to excellence, we deliver unmatched service and innovative Managed Print Solutions, reinforcing our status as a leading, strategic distributor and trusted partner in driving the future of HP Managed Print,” says Safera Ibrahim, General Manager at Octopi Distribution.
In order to guarantee nationwide distribution and reach throughout all provinces in South Africa, including the larger SADAC region, Octopi Distribution is supported by a number of key logistics partners. This strategic footprint across most of Africa, enables Octopi Distribution to deliver tailored solutions efficiently, no matter the customer’s location.
Octopi Distribution is uniquely positioned to expand HP’s market share and deliver exceptional value to partners by using the Octopi Group’s extensive experience in the print space. As part of the Octopi Group, the company benefits from a strong operational foundation, financial stability, and shared resources.
“Octopi Distribution’s partners stand to gain significantly from the group’s comprehensive offerings, including asset and rental finance solutions, as well as the collective expertise in imports, logistics, supply chain services, sales and marketing, enabling efficient scaling, informed decision-making, and accelerated execution. Furthermore, our established infrastructure allows us to support larger projects and rollouts with ease,” says Benno Spitholt, CEO at the Octopi Group.
The company’s sustainability commitments align with HP’s global environmental goals. This extends to eco-friendly product prioritisation, responsible disposal and recycling programmes, ensuring sustainability is embedded across operations.
Octopi Distribution is dedicated to providing its clients with cutting-edge digital tools and data-driven insights. A user-friendly online reseller portal that enables partners to browse products, check availability, place orders, and retrieve financial data in real-time is a project the company is actively investing in. Additionally, the company uses analytics and data to give resellers up-to-date information on pricing patterns, inventory performance, and market demand.
In addition, Octopi Distribution sets itself apart with its customer-first philosophy, extensive industry knowledge, and agility. The business promotes dependability, speed, and long-term growth for its partners by extending the boundaries of traditional distribution to offer customised solutions, solid supplier relationships, and value-added services like pre- and post-sales support.
At the same time, its long-term vision is to help HP further grow its position as a leading brand in Africa’s managed print market, while positioning Octopi Distribution as the preferred A3 and A4 MPS distributor through strengthened partner and reseller relationships, operational excellence, and a relentless focus on enabling partner success.
