Cadbury LunchBar officially marks 60 years of delivering Much, Much More to Mzansi, and what better way to celebrate six decades of legendary flavour than by dropping its boldest, creamiest twist yet? Introducing Cadbury LunchBar’s latest flavour drop, LunchBar Caramilk– a golden surprise born from the brand’s ongoing journey of indulgence and innovation.
This isn’t just a birthday; it’s an evolution. Cadbury LunchBar’s 60th anniversary is the gift that keeps on giving. From the OG LunchBar that won the hearts of South Africans and started it all, to the creamy white chocolate remix of LunchBar Dream, the brand has constantly evolved with the times. Now, another cosmic shift sparked by Lucas 2.0 has landed, and with it, a brand-new flavour that redefines indulgence.
Say hello to Cadbury LunchBar Caramilk– the nostalgic crunch fans love, loaded with crispy chocolatey wafer, crunchy peanuts now paired with a rich, smooth caramilk layer and wrapped in a bold purple and black packaging design. It’s a taste that’s both timeless and new.
“Cadbury LunchBar has always been a South African icon, but staying iconic means staying ahead,” says Ayesha Hassim, Brand Manager for Cadbury LunchBar. “Caramilk is our way of celebrating 60 years by gifting our loyal fans something that feels both nostalgic and totally unexpected.”
The bold new packaging design pays a bold tribute to the cosmic energy of the Lucas 2.0 campaign, which had Mzansi guessing what our favourite character, Lucas, was up to. It turns out, he wasn’t just pointing us to the mysterious monolith…he was leading us to gold.
“This is a marker in time, not just another flavour,” adds Nomawethu Ngadlela, Chocolate Category Lead for Sub-Saharan Africa.
“Sixty years on, Lunch Bar continues to shape culture through unexpected innovation, delivering value that is Much Much More.”
LunchBar Caramilk is a limited edition. Which means it’s here for a good time, not a long time. Grab yours now, unwrap the mystery, and celebrate the golden era with the taste of the future – one delicious bite at a time.
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