Lexus South Africa is excited to announce the launch of its 7-Year Warranty Campaign. More than a promise, the Campaign reflects a bold affirmation of Lexus’ unwavering commitment to quality, craftsmanship and customer care. The Campaign reflects Lexus’ techniques and philosophies of Takumi, Shibumi, Sashiko, Negara and Washi Paper, inspired by the Japanese beliefs rooted in precision engineering and considered design.
“At Lexus, design is more than aesthetics. It’s about crafting vehicles that deliver confidence, comfort and a considered experience for every passenger. Our 7-Year Warranty is a natural extension of that philosophy, giving customers peace of mind and reinforcing our belief in the enduring quality of every Lexus,” said Tasneem Lorgat, General Manager: Marketing Communications at Lexus South Africa.
Developed from the insight that modern consumers seek more than luxury, the Campaign addresses the growing demand for trust, transparency and reassurance in the vehicles they drive. By highlighting the 7-Year Warranty, the Campaign communicates Lexus’ dedication to long-term product value and reliability, while staying true to the brand’s meticulous attention to detail and design philosophy.
The Warranty comes standard across the Lexus range of vehicles including sedans, crossovers and SUVs available in South Africa – offering Lexus owners peace of mind, for up to seven years. With a vision that goes beyond luxury, the 7-Year Warranty is not just a policy, it’s a philosophy. It reflects the brand’s belief that true confidence is found in the precision of every curve, the patience of every stitch and the pursuit of perfection that never ends.
Launched in October, the Lexus 7-Year Warranty Campaign spans across multiple platforms including out-of-home, print, radio and digital channels.
For more information about the Lexus 7-Year Warranty, visit https://www.lexus.co.za/ownership/warranty
