Introducing two new models along with a completely new brand into an already highly competitive automotive market might seem like a daunting challenge. But one year on, Jetour is marking its first anniversary in the country having made significant strides and establishing itself as one of South Africa’s top 15 automotive brands.
The brand’s growth has been supported by a rising demand for stylish, well-equipped, and affordable SUVs, along with a recovery in new vehicle sales and easing interest rates. There is no doubt that a premium offering, strong dealer network, readily available parts, and industry recognition have contributed significantly to the brand’s success to date.
Since launching in September last year, Jetour has also grown their dealer network to over 50 nationally, with a 98% parts availability rate. July also saw Jetour achieving Gold Status in the 2025 NADA Dealer Satisfaction Index (DSI), a notable testament to its strong support for dealer networks. Jetour was also the newest entrant among the brands listed as winners within the Passenger and LCV Segments.
“Launching a new vehicle is one thing, but how you engage with your customers is what sets you apart,” says Jetour South Africa Vice President, Nic Campbell. “It’s not about being different, it’s about being better. Over the last 12 months, Jetour has gone from an unknown brand locally to one of South Africa’s top 15 automotive brands, a testament to the passion of our dealers, the trust of our customers, the strength of our team and the offering of premium-quality vehicles at prices that are more accessible,” says Nic Campbell, Vice President of Jetour South Africa.
“The road ahead for Jetour in South Africa is even more exciting. October will see us expand our range with two new highly anticipated SUV models – models that have experienced fast-growing demand in other global markets, thanks to their compelling combination of rugged design, advanced technology, and competitive pricing. We can’t wait to introduce these into the local market,” he says.
To celebrate their first birthday, Jetour is giving their new customers the opportunity to win prizes at any of their dealerships countrywide which could include tablets, air pods, smart watches, smart phones or Jetour apparel.
“As we celebrate our first anniversary in South Africa, we want to thank each of our customers for trusting us on this journey, and for joining our very special Jetour family,” Campbell says.
For more information, go to www.jetour.co.za.
