Meta has announced that it is bringing Instagram to iPad. People have asked for this for a while, and we’ve taken the time to design an experience that optimizes your favorite parts of Instagram for a bigger screen.
Instagram has always been the place where people connect over creativity, and Reels has become a primary way people discover and share entertaining content. With Instagram for iPad, we’ve redesigned the experience to reflect how people use bigger screens today – for lean back entertainment. Now, when you open the app, you’ll drop into Reels, so you can get the entertaining content you love on a bigger screen. You’ll also see Stories at the top, so you can easily connect with the people that matter to you, and messaging is one tap away.
We’ve heard your requests for easier ways to make sure you’re not missing updates from your favorite accounts, so we’re introducing a new “Following” tab on iPad, which gives you multiple ways to see the latest and greatest from the accounts you follow: ● All: Recommended posts and reels from accounts you follow ● Friends: Recommended post and reels from accounts you follow, that follow you back ● Latest: Chronological posts and reels from accounts you follow, with the most recent posts appearing first.
You can choose the order of these feeds to prioritize what you want to see first.
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Multi-device engagement = business opportunity. South Africans are mixing TV, mobile and tablet experiences, creating new spaces for brands and advertisers to reach audiences in real time.
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Creator economy momentum. With a bigger canvas for content, local creators can scale their reach, attracting sponsorships and brand partnerships that feed into South Africa’s digital economy.
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Platform investment in Africa. By adapting Instagram to the iPad, Meta is showing commitment to building products that suit diverse consumer behaviours—and South Africa is one of the most engaged markets globally.
