Google has reaffirmed its commitment to making AI helpful for businesses at the AI in Action event hosted in CapeTown. The event was aimed at educating businesses about the usefulness and benefits of adopting Gemini, Google’s most sophisticated AI model, to scale-up their operations in a constantly evolving landscape.
Business owners now have the opportunity to engage a collaborative creative partner that can help them make business decisions faster and drive better performance. The richness of Gemini is reflected in its very easy interaction with the use of prompts which is different from asking questions on Search. Gemini assimilates prompts as a science and an art and can present responses with sight, sounds, images and videos.
Business owners have the opportunity to utilise Gemini to help with various tasks, whether it’s research and information gathering, writing and content creation, operations and management, business strategy and planning or marketing and sales. These made up highlights at the AI in Action event by Google’s Business Strategist for AI, Yvette Baez who shared the company’s innovative AI solutions that have the potential to transform businesses.
“AI has swiftly transformed from an intriguing concept into a powerful asset for businesses. Its capacity to stimulate economic growth and create unprecedented opportunities is undeniable. No longer confined to text-based interactions, AI now offers a multisensory experience, delivering information through visual, auditory, and even video formats. As such, our work in this area has focused on responsibly building helpful products and platforms that can assist businesses to improve and overcome their most pressing challenges – making otherwise static information, useful ” says Baez.
Google has expanded access to its AI models like Gemini 1.5 Pro in Vertex AI for cloud customers and developers, and Open Model Gemma, designed to assist customers with various types of code. The upgrading of Gemini Code Assist will also help customers code more efficiently, and identify and resolve security threats.
Enhancements have also been made to Gemini for Google Workspace across its Gmail, Meet and Chat offerings where the AI can access and process information, allowing it to provide summaries, answer questions, and generate content based on personal documents. Gemini can now pull data from various Google services like Flights, Hotels, Maps, and YouTube, in addition to Workspace data, which is helpful for upwardly mobile business executives.
Google is committed to helping African businesses enhance operational efficiency and achieve their commercial goals using AI. From assisting farmers with frequent, precise, and actionable food security predictions to providing more accurate information for mitigating riverine flood disasters, and empowering advertisers with tools to generate more product recommendations in various contexts and scenarios, African businesses are being empowered to address real-world challenges through the use of AI.
