iStore, South Africa’s only Apple Premium Partner, today announced the arrival of the Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3, available from 19 September 2025, with pre-orders opening on 12 September 2025.
This launch is more than just the latest innovation from Apple. It’s a celebration of 20 years of iStore, South Africa’s ultimate home of everything Apple, where customers don’t just get Apple Watch – they get Apple Watch and so much more.
Chris Dodd, CEO of iStore South Africa, said:
“Two decades ago, we set out to bring the very best of Apple to South Africans. Today, as we launch Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3, that commitment has evolved into something unique — a comprehensive ecosystem where every purchase is supported by expert service, flexible options, and long-term value protection.”
Beyond the Product: The Complete Apple Watch Experience at iStore
- More Value with Trade-In – Customers can trade in their current Apple Watch and receive a direct discount against their new Apple Watch Series 11, SE 3 or Ultra 3, unlocking value while upgrading to the latest technology. Learn more.
- More Peace of Mind with iCarePlus – Upgrade with confidence thanks to iCarePlus. For only R449, customers get extended warranty coverage, plus a free screen repair — ensuring worry-free ownership from day one.
- More Connectivity with eSIM – Stay connected on the move with eSIM functionality available on Vodacom and MTN networks. Customers can easily add Apple Watch Cellular to an existing iPhone contract or take out a new iPhone + Apple Watch contract directly through iStore.
- More Expertise, More Support – From initial setup to seamless data transfers, iStore’s Apple-trained specialists make upgrading to Apple Watch effortless, with ongoing in-store and online support.
Availability and Access
Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3 will be available in-store nationwide, online at www.istore.co.za, or via the iStore app from 19 September 2025.
Pre-orders open online on 12 September 2025.
