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Ford has launched the all-new Fiesta in South Africa, which boasts simplified, straighter lines and de-cluttered surfaces to deliver more visual strength, while the wider grille defines the upmarket appeal of the Fiesta. Sleek headlamps offer a new wrap-around effect that is immediately recognisable as part of the all-new model’s visual character.

The side profile is more settled and less wedge-shaped, combining with 71 mm additional body length and 13 mm additional width to give a longer and more premium appearance. At the rear, new horizontal rear lights further enhance the Fiesta’s widened stance with broad shoulders, and feature a C-shaped signature light pattern.

In keeping with the fresh new looks for the Fiesta, Ford has introduced two all-new metallic colour options for the range, comprising Chrome Copper and Blue Wave.

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Interior comfort and style

On the inside, the user-centric Fiesta interior execution is influenced by consumer interactions with smart devices and tablets. It delivers a more spacious and premium ambience through the use of ergonomic design and soft-touch materials.

The number of buttons on the centre console is reduced by almost half, with many connectivity and entertainment controls relocated to the 6.5-inch touchscreen fitted as standard on the Trend models, or the 8″ version on the Titanium incorporating SYNC 3 with Navigation. There’s also a stylish new instrument cluster featuring a 4.2″ multi-function TFT display that delivers an attractive welcome sequence on start-up.

Rear seat passengers benefit from 16 mm more knee room, supported by new slim-back seats that are softer, and offer greater side-to-side support.

The all-new Fiesta’s tailgate is wider for easier access to the boot, and improved storage for personal belongings is delivered with a 20 percent larger glovebox and a 1-litre storage bin and armrest in the centre console. Rear doors can store 0.6-litre water bottles for road trips.

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Fiesta’s active and passive safety systems, combined with a comprehensive range of driver assistance technologies, deliver the highest safety rating yet for this model.

The all-new Fiesta body features 36 percent more boron steel for greater strength in key areas. Redesigned door cross sections further protect occupants against side impact intrusion, and the doors also now contain pressure sensors that enable restraint systems to be activated several milliseconds sooner. Front, side and curtain airbags are standard fitment across the range.

Innovative restraint features include a locking seatbelt tongue for the driver’s seat belt – a mechanically-activated device that helps prevent slippage of the belt during an accident and eliminates the need for a driver’s knee airbag. Rear outer seats also now feature load limiters and pre-tensioners – previously offered only for front seats occupants – to further restrain passengers and help prevent belt-related injuries.

Pedestrian protection is enhanced with headlamps that are designed to travel rearwards on impact, and a collapsible cowl and wiper spindle assembly designed to give way in the event of head impacts.

All models boast an extensive list of driving aids, including ABS brakes with Electronic Brake Assist (EBA) and Electronic Brakeforce Distribution (EBD), as well as Hill Launch Assist (HLA) Electronic Stability and Traction Control (ESC).

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Sophisticated powertrains

A simplified range of sophisticated petrol and diesel engines offers performance and fuel efficiency that support an outstanding driving experience and reduced costs for owners.

Ford’s six-time International Engine of the Year, the 1.0-litre EcoBoost petrol engine, is offered in two variants in the all-new Fiesta. In the Trend model with a new six-speed manual gearbox, as well as the Trend and Titanium equipped with a conventional six-speed torque converter automatic transmission, the 1.0 EcoBoost produces 74 kW of power and 170 Nm of torque from 1 500 to 4 000 RPM. The Fiesta Titanium mated with a six-speed manual transmission uses the 92 kW version of this engine, to deliver even more exhilarating driving dynamics.

Offering the ultimate in frugal fuel consumption, the 1.5-litre TDCi turbodiesel is exclusively available with a six-speed manual gearbox, producing 63 kW and a torque peak of 175 Nm.

Fuel efficiency is further enhanced with Auto‑Start‑Stop technology on all engines, and a new Eco button for manual transmissions adjusts engine and throttle settings to help drivers save even more fuel. Underbody aero shielding further reduces aero drag.

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Technologically advanced – including SYNC 3 with Navigation

An unprecedented range of technologies enhance Fiesta comfort, convenience and safety. Ford’s SYNC 3 communications and entertainment system enables Fiesta drivers to control audio, navigation and connected smartphones using simple, conversational voice commands. The system is compatible with Apple CarPlay and Android Auto (once launched for the collective Middle East and Africa region).

The Fiesta’s floating, tablet-inspired 8″ colour touchscreen and infotainment system with built-in turn-by-turn navigation is standard on the Titanium, and can be operated with pinch and swipe gestures. The Trend model also incorporates SYNC 3, using a floating 6.5″ colour touchscreen.

Reflecting the consumer shift towards portable digital multimedia, Fiesta delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player on all models. A high-end seven-speaker sound system is featured on the Fiesta Titanium models, with a six-speaker set-up on the Trend models.

Recommended Retail Prices:

Fiesta 1.0 EcoBoost Trend 6MT                                R261 900

Fiesta 1.0 EcoBoost Trend 6AT                                 R277 300

Fiesta 1.5 TDCi Trend 6MT                                       R292 500

Fiesta 1.0 EcoBoost Titanium 6MT                            R295 900

Fiesta 1.0 EcoBoost Titanium 6AT                            R310 600

All models come standard with Ford Protect, comprising a four-year or 120 000 km comprehensive warranty, three-year or unlimited distance roadside assistance and five-year or unlimited km corrosion warranty. A four-year or 60 000 km service plan is included, with 15 000 km service intervals.

In other related car news, Isuzu Motors South Africa is marking the brand’s return to the rapidly growing sport utility vehicle segment with the highly anticipated debut of the seven-seater mu-X.

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