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Fitbit has announced the availability of Fitbit Charge 3 at select local retailers, for R2,999.00. Charge 3, the latest evolution of the best-selling Charge family of devices, delivers a premium swimproof design with a large touchscreen display, our most advanced health and fitness features on a tracker, and is our smartest tracker yet – all powered by up to 7 days of battery life.

Charge 3 continues to build upon the success of the best-selling Charge franchise, with initial pre-order sales indicating strong adoption among both new and existing consumers. In fact, 54 percent of Fitbit.com pre-orders are from loyal and engaged customers who have owned two or more devices before ordering Charge 3. This initial consumer demand is supported by IDC estimates, which predict shipments of fitness trackers will continue to drive a significant portion of the overall wearables category for the next several years.

“We’ve seen amazing consumer reception and strong pre-orders for Charge 3, which are even better than Versa in its first six weeks, underscoring why the Charge family has been our most popular product line for the past few years,” said James Park, co-founder and CEO of Fitbit. “Charge 3 is our most innovative tracker yet, featuring our most advanced sensor technology, bringing the relative SpO2 sensor to the tracker form factor for the first time. Data from this sensor will feed into the upcoming launch of our Fitbit Labs Sleep Score beta, which will allow users to better understand metrics like their sleep quality and breathing disturbances. In the future, with FDA approval, this data could be used screen and detect more serious health conditions, such as sleep apnea.”

 Fitbit also announced that its Fitbit Labs Sleep Score beta program will be open for enrollment to qualifying Fitbit users starting in November. Fitbit users who are accepted into the beta will receive a nightly score that provides a more complete picture of their overall sleep and what factors affect it based on key metrics tracked by any Fitbit device with advanced 24/7 PurePulse heart rate tracking. For devices with a relative SpO2 sensor, including Fitbit Charge 3, Fitbit Ionic and Fitbit Versa, Fitbit will also be testing for breathing disruptions. In the future, with FDA approval, the data from this sensor technology could indicate more serious health conditions, like sleep apnea.

As the first wearable brand to introduce sleep tracking in 2009, Fitbit has built one of the largest sleep databases, tracking more than 7.5 billion nights of sleep to date. With the Fitbit Labs Sleep Score beta program, Fitbit is continuing to make advancements in sleep by delivering an intuitive way for users to better understand their sleep quality.

The Fitbit Labs Sleep Score beta program will be available for a limited time to interested qualifying Fitbit users in the United States, Australia and United Kingdom. For more information and for updates on when the beta enrollment is live, please visit https://www.fitbit.com/labs.

In addition to the Fitbit Labs Sleep Score beta, Fitbit will continue to develop and work toward clinical validation of its software for use in detecting health conditions such as sleep apnea and atrial fibrillation. Fitbit is also one of nine companies in the FDA’s digital health software precertification pilot program, which is designed to streamline the approval process for software as a medical device while still ensuring patient safety and quality products.

Pricing and availability

Fitbit Charge 3 will be available at select local retailers beginning October 11 for R2,999 in black with a graphite aluminum case or blue gray with a rose gold aluminum case; accessories range from R349.00 – R549.00. Fitbit Charge 3 Special Edition with Fitbit Pay for existing FNB/RMB Private Bank cardholders will be available for R3,499.00 beginning November.

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