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Fitbit, the leading global wearables brand, today announced the availability of three of its four new products – Fitbit Versa Lite Edition,Fitbit Inspire HRand Fitbit Inspire – designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price. Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behaviour change.

Versa Lite Edition is available for a recommended retail price (RRP) of R 2999 in white, lilac, mulberry and marina blue. Versa Lite Edition accessories feature materials including stain-resistant, swim-ready and comfortable classic silicone bands in three new vibrant, fashion-forward colours: marina blue, mulberry and lilac. All new Versa Lite Edition accessories are compatible with the Versa family of smartwatches, and existing Versa accessories are compatible with Versa Lite Edition.

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Inspire HR is available for a recommended retail price (RRP) of R 1999 in black, lilac and two-tone black and white; Inspire is available for a recommended retail price (RRP) of R 1299 in black and sangria. Inspire HR and Inspire classic accessory brands are stain-resistant silicone.

Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available at leading retailers today, the Ace 2 will be available later this year.