Dulux has been named the most loved paint brand for the eighth consecutive year, in the Kasi Star Brands Awards. Hosted by Ask Afrika, South Africa’s largest independent market research company – Dulux has scooped the title of Category winner brand for the 2020/2021 benchmark.
The coveted award celebrates Kasi Star Brands who are crowned worthy of a special place in the hearts and minds of South African township residents, irrespective of living standard and background. Defined by “solus usage”, which means consumers are loyal to only that specific brand within its product category.
We are really proud to have retained this prestigious title for eight years in a row. South Africa has a vast and diverse market and we know that there is no one approach to reach the market. We are humbled to know that our marketing strategy and efforts, backed by quality products, have yet again met the mark and won over consumers’ hearts,” says Nathalie Sweeney, marketing director for Dulux South Africa.
The survey measures brands across a total of 163 categories, and the brands with highest overall scores per category were identified. A robust sample of 7’794 South African township consumers that represent 10’562’000 consumers have voted with their wallets and hearts.
“At Dulux, we always strive to provide our innovation and technology to all consumers through our wide range of products and resources. We’re grateful for our kasi consumers’ consistent support and will continue to bring even more colour to people’s lives for years to come,” concluded Sweeney.
All Kasi Star results were independently audited by auditing firm BDO and statistical expert Dr Ariane Neethling.
