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Case Studies

Toyota Genuine – Here. For life

Toyota Genuine – Here. For life

The TDerek Kemp, Customer Service Marketing Team and Studio One at Publicis Groupe Africa have launched a new campaign promising their customers that Toyota Genuine is Here. For life. With its storied history in South Africa, Toyota has managed to build a strong...

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OMODA and JAECOO: What’s coming for 2025

OMODA and JAECOO: What’s coming for 2025

Brand O&J—the Chery Group division comprising the OMODA and JAECOO marques—entered the South African market in 2023 with the launch of the OMODA C5. Since then, the lineup has grown with the addition of the J7 and, more recently, the C9.  Local consumers have...

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AI offers a unique opportunity for South African businesses

AI offers a unique opportunity for South African businesses

Artificial Intelligence (AI) is no longer confined to only IT. As a transformative force, AI is rapidly expanding its footprint across diverse business functions, from marketing to human resources and beyond.  For South African businesses, embracing AI offers a unique...

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Navigating the Hybrid Work Model in Advertising

Navigating the Hybrid Work Model in Advertising

Hybrid work isn't just a trend; it's here to stay. For advertising agencies, this reality brings both challenges and opportunities. And finding this right balance between collaboration in the office and productivity at home requires careful planning and strategic...

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Quick review of the ASUS ExpertBook P5 (P5405)

Quick review of the ASUS ExpertBook P5 (P5405)

For the modern working professional, ASUS presents its ExpertBook P5 (P5405), which is a sleek enterprise or business class notebook PC running Windows 11 Pro that has been built to streamline workflows and enhance collaboration while tapping into the power of AI...

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Hyundai Creta gets another mid-life boost, and a Matte Edition

Hyundai Creta gets another mid-life boost, and a Matte Edition

Hyundai’s Creta range in South Africa has received another mid-life boost with the addition of two new Matte Edition derivatives, more convenience and safety features, and a reduction in the prices of certain versions of this medium-size SUV. The Creta range still...

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Defender: Official Dakar car partner from 2025 and competing from 2026

Defender: Official Dakar car partner from 2025 and competing from 2026

Defender will be the official car partner of Dakar from 2025, in a multi-year partnership with the world’s toughest rally raid event. Defender will enter an official team in the 2026 Dakar, bringing the iconic 4×4 brand to the world’s ultimate off-road endurance race as a works entry for the first time.

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