It’s not only Nokia who are banking on nostalgia with the 3310, BlackBerry is looking to appeal to brand loyalists and lovers of physical keyboards with their latest device.
TCL Communication, who has a brand and device-licensing strategy with BlackBerry, unveiled the new BlackBerry KEYone smartphone this week at Mobile World Congress (MWC) 2017.
The smartphone runs on what BlackBerry calls “the world’s most secure Android software platform (based on Android 7.1 Nougat)” and makes the usual BlackBerry additions like the BlackBerry Hub unified messaging inbox, and monthly Google security patch updates available to users.
Also onboard is a 4.5″ (1620×1080) Full HD display protected by Corning Gorilla Glass 4, plus a large 3505 mAh battery (the biggest ever in a BlackBerry device). The latter can also receive a 50% charge in just 36 minutes.
The smartphone also offers users a 12 megapixel rear camera and a high-end design that incorporates an anodized aluminum frame and a soft touch textured back.
No local release or pricing details is available as yet for the BlackBerry KEYone.