On International Sustainability Day, 29 October 2025, Epson META-CWA launched a new regional initiative: “Epson ReCreators Contest”, a recycling art challenge for students aged 7 – 10 in UAE, KSA, Morocco, Tunisia, South Africa and Türkiye. The challenge invites young students to transform recycled materials, including printed paper, into creative artworks that celebrate creativity while turning waste into something new and inspiring.
The name ReCreators fuses two powerful concepts: recycling and creation. It positions participating students not just as artists, but as changemakers who can transform discarded materials into meaningful works of art. By reclaiming waste and reimagining it as something inspiring, these young innovators embody the campaign’s spirit and slogan: Reuse > Create > Inspire.
At Epson META-CWA, creativity and care are at the core of who we are and one of our key principles. Creativity drives the innovation that enriches lives, whilst our care for the environment ensures that we protect both the people and the planet.
We have always believed in the power of education and creative expression to inspire meaningful change. Through this campaign, students are encouraged to reimagine waste, showcasing how reusing and repurposing materials can contribute to a more sustainable future. By fostering creativity, problem-solving, and a sense of responsibility, the initiative empowers the next generation to make a positive impact on the planet.
The judging panel will feature Bella Tobing and Natalie Harrison from our leadership team, alongside esteemed local art influencers. Winners of the challenge will be rewarded with exclusive Epson prize bundles and Shakira merchandise, while finalists will gain recognition through the showcasing of their work on Epson social media channels and in regional offices. This opportunity not only celebrates young talent but also highlights their role in promoting sustainability through creative expression.
This initiative builds on Epson’s broader commitments, including our partnership with Shakira to champion education and creativity. It aligns with our sustainability journey by promoting practical actions like reuse and recycling, while also contributing to key UN Sustainable Development Goals (SDGs) by advancing quality education, supporting responsible consumption, and raising climate awareness, the Epson ReCreators Contest exemplifies Epson’s dedication to creating a meaningful, sustainable impact.
The winning artworks will be proudly displayed in our offices, serving as a daily inspiration and a powerful reminder that small creative acts have the potential to spark meaningful change.
