It started in Hamburg, Germany, and became a symbol of care across the globe. In 1925, Beiersdorf unveiled a bold new look for its NIVEA Creme: a deep blue tin with clean white lettering. One hundred years later, that same design remains one of the most recognisable emblems of trust, quality, and skincare expertise — including right here in South Africa, where the Blue Tin continues to hold a special place in many homes.
“For generations, the Blue Tin has represented more than just a cream — it’s a daily ritual, a connection across families and communities,” says Grita Loebsack, President NIVEA and Member of the Executive Board at Beiersdorf. “Celebrating this milestone is a tribute to the loyalty of consumers around the world. The Blue Tin is part of millions of daily lives — a timeless icon of care.”
Loved globally, cherished in South Africa
Manufactured in Hamburg before making its way to homes and handbags across the world, the NIVEA Blue Tin has become a staple in South African households for generations. More than four Blue Tins are sold globally every second — a testament to the brand’s enduring relevance and universal appeal.
From the highveld’s dry winters to the coastal humidity of KwaZulu-Natal, South Africans have long trusted NIVEA Creme to care for their skin in every season. Whether it’s mothers using it on their children, young professionals carrying it on the go, or grandparents passing it down as part of family tradition — the Blue Tin remains a symbol of care that transcends age, background, and occasion.
A proud legacy that looks to the future
When NIVEA introduced the now-iconic blue and white design in 1925 — replacing the ornate yellow Art Nouveau tin — it marked a new era of simplicity and modernity. A century later, that design still embodies care, confidence, and quality.
Looking ahead, NIVEA’s commitment to care goes beyond skin. Since 2024, each Blue Tin has been made with at least 80% recycled aluminium, significantly lowering its carbon footprint. This shift supports Beiersdorf’s global ambition to reach Net Zero emissions by 2045, reaffirming that care for people and planet go hand in hand.
A tin that connects generations
What began as a small luxury has become an everyday essential for millions around the world. In South Africa, it’s the cream that reminds us of our mothers’ handbags, our grandparents’ dressing tables, and our own routines today.
For 100 years, the NIVEA Blue Tin has stood for care that protects, connects, and unites — a promise that remains as true now as it was a century ago.
For more about this 100-year journey and the heritage behind the iconic tin, visit www.beiersdorf.co.za, or www.nivea.co.za, or follow NIVEA South Africa on social media.:
