Changan South Africa gathered its dealer network for a two-day Dealer Training Conference on 25 and 26 September, at the prestigious Kievits Kroon Estate in Pretoria. Bringing together representatives from all dealerships nationwide, the event underlined the brand’s commitment to ensuring every dealer is equipped with the knowledge, tools and confidence to deliver the full Changan experience.
Spotlight on the Flagship Pretoria Dealership
The conference also highlighted the newly unveiled flagship dealership in Pretoria, a cornerstone in Changan’s expanding South African footprint. More than just a showroom, the flagship is designed as a customer-centric hub – showcasing the latest vehicles, advanced service facilities and a new benchmark for the 25-strong dealer network to emulate.
Commitment to Customer Service Excellence
At the heart of the training sessions was one clear message: customer service is Changan’s top priority. Dealers engaged in workshops covering after-sales support, service quality and building lasting trust with customers. The training underscored how Driven to Evolve is not only a brand positioning but a promise to deliver world-class service that inspires confidence in every interaction.
International Recognition for Service Excellence
Changan’s pursuit of excellence is validated on the global stage: since 2018, Changan has consistently been ranked in the highest-ranking Chinese domestic brands, according to the J.D. Power China Initial Quality Study (IQS).
In the 2021 IQS, Changan earned a top-ranking result among independent Chinese automakers. Most recently, in the 2025 China IQS, Changan was once again ranked among the highest scoring domestic brands – reinforcing that fewer reported defects are a direct result of relentless dedication to quality manufacturing.
Long Term Local Investment
By investing in its national dealer network, Changan ensures South African customers benefit from seamless experiences, wherever they are. With readiness, expertise and service excellence at the forefront, the conference reaffirmed the brand’s ambition to bring tomorrow’s vehicles to all South African’s, today.
