iStore, South Africa’s only Apple Premium Partner, has announced that the iPhone 17 range is now available for pre-order online, starting today, and will officially launch in-store on 19 September 2025.
Customers can pre order the new iPhone 17 range for cash from R20 799, or on their Vodacom, MTN or Telkom cellular contracts directly through iStore. With exclusive benefits, unmatched trade-in offers and comprehensive support, iStore is the only destination to get more with your iPhone.
More cash back with trade-in
As Apple’s only Premium Partner in Africa, iStore continues to set the benchmark for trade-in values. Customers can receive up to R25 000 cash back when trading in their current iPhone, paid directly into their bank account.
Customers who pre-order will have up to 30 days after they receive their device to complete a trade-in evaluation and receive cash back. This ensures that iStore’s market-leading trade-in values are available to any customer who pre-orders the new iPhone, whether it be for cash or on their cellular contract. Learn more.
| Pay less for iPhone 17 and iPhone Air by trading in at iStore | ||||
| iPhone 17 range | iPhone 17 range price after trading in below devices | |||
| Trade in: | After trade in | Trade in: | After trade in | |
| iPhone 17 256GB | iPhone 15 256GB | R9,999 | iPhone 14 256GB | R11,999 |
| iPhone 17 512GB | iPhone 15 512GB | R14,799 | iPhone 14 512GB | R16,799 |
| iPhone Air 256GB | iPhone 15 Plus 256GB | R12,999 | iPhone 14 Plus 256GB | R15,999 |
| iPhone Air 512GB | iPhone 15 Plus 512GB | R17,399 | iPhone 14 Plus 512GB | R21,999 |
| iPhone Air 1TB | iPhone 15 Plus 512GB | R22,699 | iPhone 14 Plus 512GB | R27,299 |
| iPhone 17 Pro 256GB | iPhone 15 Pro 256GB | R12,999 | iPhone 14 Pro 256GB | R15,999 |
| iPhone 17 Pro 512GB | iPhone 15 Pro 512GB | R17,299 | iPhone 14 Pro 512GB | R21,599 |
| iPhone 17 Pro 1TB | iPhone 15 Pro 1TB | R20,199 | iPhone 14 Pro 1TB | R26,799 |
| iPhone 17 Pro Max 256GB | iPhone 15 Pro Max 256GB | R14,999 | iPhone 14 Pro Max 256GB | R17,999 |
| iPhone 17 Pro Max 512GB | iPhone 15 Pro Max 512GB | R18,999 | iPhone 14 Pro Max 512GB | R23,699 |
| iPhone 17 Pro Max 1TB | iPhone 15 Pro Max 1TB | R22,999 | iPhone 14 Pro Max 1TB | R28,299 |
| iPhone 17 Pro Max 2TB | iPhone 15 Pro Max 1TB | R33,499 | iPhone 14 Pro Max 1TB | R38,799 |
More ways to upgrade with all 3 cellular networks
Customers can pre-order their iPhone 17 on contract with any major network all under one roof at iStore. Regardless of where the initial contract was signed, upgrades can be completed online in minutes, with free delivery directly to the customer’s door. Cellular contracts for iPhone 17 start at only R819 pm. Learn more.
More protection with iCare Plus
Every iPhone 17 purchase comes with free iCare Plus for complete peace of mind. iCare Plus (valued at R1,999) includes an extra year of warranty, screen repair, and even a guaranteed buy-back value, ensuring your iPhone remains future-proof. Customers can also opt for subscription-based coverage for maximum flexibility.
More support, more eSIM expertise
From free setup and training to seamless data transfer, iStore’s specialists make upgrading effortless. And with the new eSIM-only iPhone Air, iStore’s dedicated cellular and eSIM experts are ready to guide customers every step of the way – from activation and setup to ongoing support – on all 3 major networks.
Availability and Access
Pre-order for cash here:
iPhone Air: https://www.istore.co.za/shop-iphone-air
iPhone 17: https://www.istore.co.za/shop-iphone-17
iPhone 17 Pro: https://www.istore.co.za/shop-iphone-17-pro
iPhone 17 Pro Max: https://www.istore.co.za/shop-iphone-17-pro-max
Pre-order your cellular contract here: https://www.istore.co.za/cellular-at-istore
With more value, more peace of mind, more network choice and more expert support than ever before, iStore remains South Africa’s ultimate home of everything Apple.
