PayJustNow and Finchoice, two of South Africa’s leading digital financial services providers, have launched their new brand identities. Largely visual in nature, the refreshed brands were developed to better appeal to their fast-growing customer bases, to highlight their shared commitment to greater financial access, and to cement their synergies as brands within JSE-listed HiL’s Weaver Fintech group.
PayJustNow and Finchoice, making up the Weaver Fintech ecosystem, have been redefining how consumers engage with digital financial products, including buy-now-pay-later (BNPL), retail credit, unsecured lending solutions and insurance.
Finchoice is a leading digital financial services provider offering almost-instant, individualised short-term loans, MobiMoney™, retail credit, insurance and value-added services. “Our approach to innovation in this space saw a 31% increase in loan disbursements in 2024, while 86% of our customers chose to take reloans with us,” says Colin Campbell, Director of Marketing and Operations at Finchoice. “Our refreshed identity has been designed to reflect the innovation in our offering, and to ensure we remain resonant to our digitally savvy customer,” he explains.
“Finchoice does not just offer credit. We provide a responsible way for our customers to plan, track, and protect their financial wellbeing. With 95% of our customers transacting digitally and logging into our platform an average of seven times a month, we know that they value our seamless and accessible digital experience,” says Campbell.
PayJustNow, South Africa’s BNPL platform of choice, is championing financial empowerment by offering an interest-and-fee-free payment solution that gives consumers more control over their spending. The brand refresh highlights PayJustNow’s evolving offering, going beyond being a BNPL provider to give shoppers more options, including digital wallets for instant refunds, as well as 12-month retail credit instalments.
Daniel Hawkins, Head of Marketing at PayJustNow, says that their model has progressed from being a payment solution, to an enabler of greater financial access and more responsible shopping behaviour. “Our customers are digitally savvy and financially conscious. They seek convenience, security, and flexibility in how they shop and manage their cashflow. This is why our new brand positioning centres on ‘The Clever Way to Pay,’ as we offer a simple and accessible solution that is simply a no brainer. Why would you pay any other way?” He adds that their responsible lending approach maintains a default rate under 2%.
PayJustNow’s impact is evident in its growth, with 2.6 million customers and 100,000 new sign-ups per month. Their retail base comprises almost 3,000 merchants, with over 10,000 points of presence across South Africa.
By leveraging technology, data, and deep consumer insights, both brands are making access to financial tools more seamless, secure, and tailored to South African consumers.
