NTT DATA’s South African Team has transformed the Tour de France and Tour de France Femmes avec Zwift through data-driven innovation. According to Advertising Week, global viewership for the Tour de France totals more than 3.5 billion across the entire event, making it one of the most-watched sporting events in the world.
This year, we celebrate a decade of teamwork, innovation and creative breakthroughs that embody our partnership with Amaury Sport Organization (A.S.O.), organizers of the Tour de France and Tour de France Femmes avec Zwift.
NTT DATA has elevated the fan experience and race operations. It equips riders, vehicles, and race infrastructure with IoT sensors that transmit data in real-time and deliver detailed insights for fans and organizers of the world’s most iconic cycling event.
The South African team amplifies this exciting event’s impact with real-time, data-based products and services that make the fan experience as thrilling as competing in the race. To create the world’s largest connected stadium, bringing together cloud, data analytics, machine learning and AI, edge computing, cybersecurity, IoT, managed services and smart venues.
“We are bringing fans ever closer to the riders this year with IoT sensors on bikes and in-race vehicles that will bring millions of data points to life through insightful visualizations across a range of platforms, providing real-time information to fans, race officials, and broadcasters,” says Lauren Wortmann, VP of Cloud and Enterprise Applications at NTT DATA Middle East and Africa.
“The Tour de France and Tour de France Femmes have become a unique showcase of our innovative technology and managed services”.
