In a move set to shake up the highly competitive South African banking landscape, Standard Bank has announced the launch of Achieva, a new retail banking offering for its middle market segment. An offering that “kickstarts customers’ firsts and makes them last”, Achieva is designed to journey with customers as they grow and evolve, delivering tailored solutions and services that meet major milestones – from that first degree to the first car or home and more.
“In an economic climate where consumers are looking to save costs wherever possible due to mounting pressure brought on by rising interest rates and soaring costs of petrol and food, among others, it was important that we offer real and lasting value,” says Standard Bank’s Head of Middle Market, Motlatsi Mkalala.
“Our middle market customers are go-getters, with high aspirations for their lives. Even though they’re making strides to reach their ambitions, they’re doing so while taking care of responsibilities that go beyond just themselves and during a time of severe financial strain. Achieva was created with all that in mind – to meet their financial needs, while also enabling their future growth and legacy.”
From only R115 per month, clients who take up the ACHIEVA offering will get:
- Day-to-day banking
- MyMo Plus transactional account
- Free credit card delivery (subject to affordability and credit approval), which can be used online immediately
- Free digital card that can be used online immediately
- Mastercard Priceless 2 for 1
- Free Access to the LookSee Platform, where they can get a free Solar Score, a free estimate in minutes for a Home Power back up or Solar system, and a no obligation site visit from a trusted partner
- Free Access to the Standard Bank banking app, through which they can stay in control of their finances, and get free credit score and money management tools
- Free Will drafting from a dedicated estate planning expert to ensure that their legacy remains long after they’re gone
- Free Accidental death cover, with a R10 000 pay-out to their family
- Easy-to-understand, relevant financial education and tools on various online and offline platforms
Customers also have the option to add on to their offering with products and services including:
- + Standard Bank Mobile SIM
- + Credit Card (subject to credit approval) with free card delivery
- + Flexible Life Plan
- + Flexible Funeral Plan
- + UCount Rewards
- Offers from Standard Bank’s range of Home Services, Personal Lending Solutions, Vehicle & Asset Finance, and Savings & Investment Solutions.
“As a bank, our aim is to enable our customers to live a better life, leading every generation to live better than the last. It’s vital therefore that our solutions are not only value-based, but customised to complement their lifestyle and financial requirements, especially during these trying economic times,” Mkalala concludes.
