De Beers Group is partnering with the Jewellery Council of South Africa as the main headline sponsor of this year’s ShopJewellex, a newly launched retail-consumer jewellery showcase to be held at Montecasino over the Black Friday weekend.
ShopJewellex will showcase the latest collections, designs and jewellery trends from some of South Africa’s most loved and favourite jewellery retailers and designers, including an array of emerging designers. Consumers will be able to shop for bold statement pieces, fine jewellery creations, gorgeous gemstones, enchanting engagement rings, wedding bands to necklaces, bracelets, earrings, as well as an entire jewellery box of sheer delight.
Some of the companies which will be exhibiting form part of the De Beers Group beneficiation interventions which include the De Beers Enterprise Development Project, De Beers Group Young Designers initiative and the recently piloted De Beers Small Beneficiators project. The entities exhibiting include Molefi Letsiki Diamonds, Sunrise Gem Stones, Isabella Jewellers, Irresistible Diamonds, Lilja Hastie Jewellery, Caliente Designs, Lurozzia Jewellers, House of Phoenix, Vivid Gems and a fashion show by renowned fashion designer Abigail Betz.
Partnering in this initiative forms part of De Beers’ beneficiation strategy, which aims to empower local beneficiators through access to rough diamonds, consumer markets and funding.
Peter Phemelo Moeti, Senior Vice President of De Beers Sightholder Sales South Africa said: “At De Beers Group, the concept of Building Forever describes our commitment to creating a lasting positive legacy, both through our own interventions and by working in partnership with others to find solutions to the most significant challenges that we face collectively. Our aim is to assist with the growth and transformation of the diamond industry in South Africa and we look forward to continuing working with Government and Industry Stakeholders to achieve this.”
“I strongly believe that with constructive collaborations and partnerships with all industry stakeholders including government, from an enterprise and policy development perspective we will achieve the objective of building a vibrant diamond industry.” said Molefi Letsiki, Founder of Molefi Letsiki Diamonds, Chairman of the Diamond Dealers Club South Africa, and Ambassador of the World Diamond Council & Executive committee member of the World Federation of Diamond Bourses.
“Facilitating access to local and international diamond consuming markets is core to the growth and transformation of the local diamond jewellery industry. As industry stakeholders it is important that we collaborate and with the aim of creating an environment that will allow our local diamond and jewellery beneficiation business to thrive” said Kagiso Fredericks, Beneficiation Manager of De Beers Sightholders Sales South Africa.
Tickets for the exhibition can be purchased from:
