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SEO vs Google Ads: How to grab attention online

SEO vs Google Ads: How to grab attention online

Marketing’s modern-day super weapons, search engine optimisation (SEO) and Google Ads, still do not get enough attention among SA businesses. “There is virtually no reason for businesses, big or small, not to use these powerful tools. For a fraction of what you would...
Why bother getting to know BERT…

Why bother getting to know BERT…

By David Jenkins, co-founder of digital marketing agency Mickey Llew Businesses seeking to optimise their websites for SEO need to keep their content fresh and up to date to stay ahead of Google’s ever-evolving search algorithms if they want to hold onto...
How to create SEO friendly content for your new website

How to create SEO friendly content for your new website

By Katie Chodosh, Content Consultant, TopLine Comms Search Engine Optimisation (SEO) isn’t easy, but it’s crucial for company growth. As a  B2B SEO agency, we spend a lot of time working with clients on their company’s SEO strategy (both in South Africa and the...
SEO what?

SEO what?

For small to medium sized business (SMB) owners, SEO – or search engine optimisation – is essential for building a successful online brand. Many SMBs ignore this low-cost digital marketing strategy, which helps raise a website’s ranking in online searches, this in...
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