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Breaking Down Nike’s 2019 BETRUE Collection

Breaking Down Nike’s 2019 BETRUE Collection

In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people....
Watch Nike’s “Dream Further” Film

Watch Nike’s “Dream Further” Film

Nike’s latest football-focused film, “Dream Further,” sets the stage for this summer’s tournament in France and serves to extend a holistic celebration of the game at all levels. It features athletes from the aforementioned federations (see the...
Nike Shox R4 Neymar JR launching soon

Nike Shox R4 Neymar JR launching soon

When the Nike Shox R4 debuted in 2000, its sci-fi aesthetic and aggressive stance created an instant visceral response. “They were like a shoe of the future,” recalls Brasilian football star Neymar JR. For him, the Shox R4 became an instant object of...