by Hanleigh | Feb 4, 2025 | News
Google is kicking off 2025 with a suite of new Performance Max (PMAX) features to give advertisers in South Africa greater control, transparency and improved results. Building on the momentum of 2024, these updates empower businesses to leverage the full power of...
by Hanleigh | Feb 22, 2024 | News
Following its initial announcement in January, businesses across Africa can now use Google’s Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their...
by Hanleigh | Feb 17, 2023 | Features
Marketing’s modern-day super weapons, search engine optimisation (SEO) and Google Ads, still do not get enough attention among SA businesses. “There is virtually no reason for businesses, big or small, not to use these powerful tools. For a fraction of what you would...
by Hanleigh | May 20, 2022 | Features
By Michelle Geere, CEO of Adbot Every year, Google’s search engine processes over 1.2 trillion searches worldwide – that’s roughly 3.5 billion searches per day, or just under 146 million searches every hour[1]. With these figures only set to climb, companies around...
by Hanleigh | Sep 8, 2020 | Features
By Gareth Hughes, SEACOM Western Cape Sales Manager As well as the hard work and long hours their founders put in, most successful small businesses are united by a set of positive common denominators – like having a firm operational foundation, solid marketing...
