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Why premium tyres are the right choice

Why premium tyres are the right choice

When it comes to choosing the right tyre for their vehicles, consumers need to understand what to look for, says Dries Lottering, Manufacturing Renewal Executive, Bridgestone South Africa. “Tyres look pretty much alike, especially to the untutored eye, but it’s what...
Customer-centricity hits the tyre industry

Customer-centricity hits the tyre industry

By Dries Lottering, Manufacturing Renewal Executive, Bridgestone South Africa “Digital transformation” is one of the most used buzzwords in business today—quite rightly, in my view, though its exact significance changes from industry to industry, and even from company...