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Firestone supports optimal tyre quality in SA Agriculture

Firestone supports optimal tyre quality in SA Agriculture

Bridgestone, through its flagship tyre brand Firestone, is partnering with agricultural co-operatives across South Africa to deliver massive fuels savings from improved commercial vehicle tyre usage, particularly tractors, through its first National Education Campaign...
Why premium tyres are the right choice

Why premium tyres are the right choice

When it comes to choosing the right tyre for their vehicles, consumers need to understand what to look for, says Dries Lottering, Manufacturing Renewal Executive, Bridgestone South Africa. “Tyres look pretty much alike, especially to the untutored eye, but it’s what...
Customer-centricity hits the tyre industry

Customer-centricity hits the tyre industry

By Dries Lottering, Manufacturing Renewal Executive, Bridgestone South Africa “Digital transformation” is one of the most used buzzwords in business today—quite rightly, in my view, though its exact significance changes from industry to industry, and even from company...
Bridgestone announces appointment of new CEO

Bridgestone announces appointment of new CEO

Bridgestone South Africa is pleased to announce the appointment of Jacques Fourie as CEO of the company, effective 1 July 2019. Mr Fourie replaces Gavin Young, who stepped down on 7 June. Mr Fourie has had a distinguished career at Cummins Rocky Mountain, a leading...