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FUTUREPROOFING – HOW LEGACY BRANDS STAND THE TEST OF TIME

FUTUREPROOFING – HOW LEGACY BRANDS STAND THE TEST OF TIME

Brand legacy is a powerful marketing tool. It occurs when a brand is strongly associated to a product or service offering. It is a phenomenon that takes years to develop as a particular brand essence finds its home in the hearts and minds of consumers. Today’s...
Sound On: Mastercard Debuts Sonic Brand

Sound On: Mastercard Debuts Sonic Brand

Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice...
Brand value in a blockchain economy

Brand value in a blockchain economy

By Paige Dos Santos, Digital Transformation Lead, SAP Africa As William Shakespeare so aptly stated, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Brands conjure up a perception in your mind, one that is both factual and...
The Rise of the Brand Influencer

The Rise of the Brand Influencer

By Bradley Elliott, director at digital creative consultancy Platinum Seed In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for...