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3 Key Tips to Great Storytelling for Sports Marketers

3 Key Tips to Great Storytelling for Sports Marketers

By Zubeida Goolam Sports storytellers are playing a game that moves as fast as the matches they cover, because fans have an insatiable demand for content. Not only do they expect to see realtime, high-quality content, commentary and updates of a game on social media,...
3 Key Tips to Great Storytelling for Sports Marketers

VR & AR: Changing How We Tell Stories

By: Zubeida Goolam VR and AR (Virtual and Augmented Reality) have long been used in various forms to tell stories. In the 1990s, 3D movies were only in their infancy. We played virtual reality games at arcades and longed for a future where we could be Marty McFly from...