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UP CLOSE AND PERSONAL – ARE SHOCK ADS EFFECTIVE?

UP CLOSE AND PERSONAL – ARE SHOCK ADS EFFECTIVE?

By Zubeida Goolam, BrandTruth Integrated Content Practice A video of rapper and presenter, Nomuzi Mabena, recently went viral after she was seemingly involved in a car accident while driving and recording herself on Instagram Live. 14 hours later, it was revealed that...