Standard Bank Group, in conjunction with their digital marketing partner agency, Wunderman Thompson were presented with an award in the Search Marketing: SEO and PPC category for Personal Lending at the 2019 Direct Marketing Association of SA (DMSA) Assegai Awards.
The Assegai Awards acknowledge and award those whose integrated marketing campaigns deliver exceptional results. They showcase campaigns that have hit the mark in the direct marketing industry.
According to Standard Bank, this Personal Lending journey started in February 2019 when the bank went live with their full digital loan application process through their internet banking services. The process allowed customers to get approvals on multiple loans within seconds and money into their accounts immediately.
“We are pleased to be working with an agency that is able to help us deliver our promise to our customers. Winning this award is testament to our commitment to our customers, but also shows what can be achieved when companies assimilate well together,” says Lindy-Lou Alexander, Head of Marketing for Standard Bank Personal and Business Banking. “This journey has seen Standard Bank’s personal loans digital sales grow from zero to a 30% contribution to overall personal sales across all channels.,”
“These figures tell a story of how we are helping our customers get access to funds in an easy, convenient and faster way for their emergencies, planned home renovations and more with zero paperwork and no documents required,” concludes Alexander.