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Global CRM leader Salesforce has made several major product announcements, including that its platform will now be available on major public cloud platforms and that it has signed an agreement to acquire Slack.

Salesforce Hyperforce: The world’s #1 CRM available on major public clouds

Salesforce has announced Hyperforce, a reimagination of the company’s platform architecture built to securely and reliably deliver the entire Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds.

Hyperforce is a complete re-architecture of Salesforce designed to deliver an even more powerful and scalable platform to support the growth and success of Salesforce’s global customer base. Hyperforce will empower Salesforce customers to securely access every Salesforce app and platform from anywhere, while leveraging the scale and agility of the public cloud.

  • Performance at B2B and B2C scale – With the elasticity of public cloud, customers can more easily access compute capacity as required to be more flexible and efficient. Hyperforce allows resources to be deployed in the public cloud quickly and easily—reducing implementation time from months to just weeks or even days.

  • Built-in Trust – Hyperforce’s security architecture limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes standard, ensuring the privacy and the security of data.

  • Local Data Storage – Through Hyperforce, customers around the world can choose to store data in a particular location to support compliance with regulations specific to their company, industry and region.

  • Backwards Compatibility – Every Salesforce app, customisation and integration, regardless of Cloud, will run on Hyperforce.

Every company right now is facing an imperative — to go digital, fast,” says Bret Taylor, President and COO, Salesforce. “Salesforce Hyperforce is a quantum leap forward in how Salesforce can accelerate our global customers’ digital transformations and empower them to grow, fast and at scale, on our trusted platform.”Salesforce signs definitive agreement to acquire Slack

Yesterday, Salesforce announced that Salesforce and Slack have entered into a definitive agreement under which Salesforce will acquire Slack. Combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. The combination will create the operating system for the new way to work,  enabling companies to grow and succeed in an all-digital world.

Salesforce Einstein Automate: Change the speed of work with end-to-end intelligent workflow automation

Salesforce has also introduced Einstein Automate — an end-to-end workflow automation solution that empowers people and businesses to be more productive.

Organisations are shifting to digital-first customer experiences and creating more data from more systems than ever before. Time-consuming, mundane processes are being transformed, from processing insurance quotes to verifying user account information. As a result, organisations are increasingly turning to new workflow automation technology to help employees be more productive and do their best work. Einstein Automate delivers automation capabilities designed for every business function and industry that enable anyone in a company to build intelligent workflows and integrate data across any system with clicks, not code.

Service Cloud Workforce Engagement: Help contact centres thrive in an all-digital, work-from-anywhere world

The company has also introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product to help contact centres predict demand for customer service and support, staff agents appropriately, and remotely coach agents in real-time to deliver trusted service experiences.

Service Cloud Workforce Engagement helps companies deliver exceptional service by predicting customer service demand and staffing the right agents, with the right skills, at the right time.

Bentley Motors: Reimagining the future of luxury mobility experiences with Salesforce

Finally, Salesforce announced that Bentley Motors, a British sustainable luxury automotive company, will deploy Salesforce cloud solutions to give its employees a 360-degree view of customers—connecting Bentley Motors’ sales, service, and marketing organisations to deliver a white-glove, personalised experience to customers across every interaction.

As automakers place a greater focus on direct customer engagement, which has been accelerated by the pandemic, they need a single source of truth that unifies customer and vehicle data. Bentley Motors has incorporated a range of Salesforce solutions to provide its employees with this 360-degree view in order to deliver white-glove service, personalised experience and increased growth.