Jeff, a European company, has launched one of their innovative franchise business models, Mr Jeff Laundry, in South Africa, promising a shake-up of the local laundry and dry cleaning sector by offering these services via an app.
Mr Jeff Laundry provides convenient, quality laundry and dry-cleaning services for its customers of every type, with young people short on time being among the company’s most loyal customers around the world. By using the app or website, customers can choose the exact location, time and day of pickup; a driver visits the user’s house and collects the garments and later delivers them back, cleaned and ironed. This service can be accessed via on-demand or monthly subscription options.
Eloi Gómez, CEO of Jeff, says the company aims to open more than 10 stores in South Africa by the end of 2019 to support the growth of the service to local consumers. Founded in Spain in 2015, Jeff has already expanded to 32 countries across Latin America, Europe, the Middle East, and southern Asia with 1 780 hubs already sold.
Profitable and Accessible Business Model
“The app offers a unique opportunity for South African entrepreneurs looking for a business opportunity with quick return on investment (ROI),” said Gómez . “Our research shows that 78% of people say that laundry is their least favourite household chore. We’re literally transforming the face of household chores.”
Gómez says the typical franchise will recoup its investment within 19 months, with a profit of around R45 000 a month after 12 months. Local franchisees will also receive strong marketing and partner support from Jeff, with zero royalties and marketing fees for the first year. “With our digital approach and our subscription plans, we intend to change the traditional function of the laundry cleaning sector.”
Specifically designed for the urban customer who always needs to be connected to tech solutions, Mr Jeff has won over a new market segment as 60% of its customers have never used another laundry service before.
The Jeff brand has proven successful to date, as the company’s workforce has already grown to 500 direct and more than 3,500 indirect employees worldwide. Service options include on-demand solutions as well as monthly subscription. With two payment methods available, including credit card and cash payments, Jeff’s services are accessible to the unbanked population in South Africa as well.