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BMW South Africa is continuing its support of local arts by launching the BMW Young Collectors’ Co. The initiative is in partnership with Art Joburg and is being formally launched today.

With a vision to support the South African art market by cultivating a fresh new perspective on arts patronage, the BMW Young Collectors’ Co. aims to develop a new generation of art collectors by granting exclusive access to the inner-workings of the contemporary market.

With an invited group of CEOs, founders and entrepreneurs under the age of 40, the BMW Young Collectors’ Co. creates an exclusive network engaging with contemporary culture. Bespoke events will include first-hand experiences with the country’s top artists, galleries, private foundations and art patrons.

The BMW Young Collectors’ Co. aims to fill an education and experience void in the field of art collecting, where – in South Africa – the majority of collectors are older than 50 years of age and lack diversity.

The initiative affords future generations of collectors access to first-hand experiences with the country’s top artists, galleries and art patrons. This essential programming ensures the continent is growing its Africa art economy for generations to come.

Art Joburg, BMW, Thilosh Moodally, smetechguru, BMW Young Collectors’ Co.

“For 50 years, the BMW Group has initiated and supported more than 100 cultural co-operations worldwide. As the local arm of the Group, we are ensuring that the African art scene benefits from this commitment,” said Thilosh Moodally, BMW South Africa’s General Manager: Customer, Brand and Channel Development.

Founding director of the exciting initiative, Mandla Sibeko: “I am passionate about art from Africa, for Africa. I am elated about the narrative of African art and how the BMW Young Collectors’ Co. engages with Africa through its creativity,” said Sibeko.

“Whilst focusing on South Africa, the group will have global reach, which is key to continuing the vital work of inserting the works of African artists into the canon of art history. Through considered programming, the platform ensures we are responsibly educating and growing our African art economy for generations to come,” he concluded.