Huawei Consumer Business Group (BG) hosted a virtual launch in Barcelona, Spain, during which it announced a series of new 5G products and strategy that demonstrate the full capabilities of its all-scenario ecosystem.
The key products announced include: HUAWEI Mate Xs, an evolution of the foldable device featuring cutting-edge hardware and software; HUAWEI MatePad Pro 5G, a flagship 5G tablet that offers a premium all-scenario experience; and HUAWEI WiFi AX3 and HUAWEI 5G CPE Pro 2, two Wi-Fi 6+ enabled connectivity solutions; new additions to the HUAWEI MateBook flagship laptop series; and HUAWEI AppGallery, Huawei’s official Huawei Mobile Services (HMS) based app marketplace.
“Huawei is fully committed to the All-scenario Seamless AI Life strategy. We will continue investing into our edge technologies including chipsets, 5G communications, mobile AI, operating systems, cameras and audio-visual solutions so as to build out our long-term competitive advantages. We are also eager to work with developers globally to catalyse the growth of the all-scenario ecosystem,” said Richard Yu, CEO of Huawei Consumer Business Group. “The ‘1+8+N’ all-scenario hardware ecosystem and the all-scenario service ecosystem not only established a standard for user privacy and security, but also delivers a high-quality experience to consumers around the world.”
Huawei Consumer BG had a strong 2019 with several product categories having significant growth in market share. Among them, Huawei’s smartphone business surpassed 240 million unit shipments, securing Huawei’s position as the world’s second largest handset manufacturer. The PC and wireless audio product businesses both grew by more than 200 per cent and wearables saw growth upwards of 170 per cent. As of January 2020, Huawei has shipped more than 10 million units of 5G smartphones.
Integration of local apps into HUAWEI AppGallery
In South Africa, Huawei continued to show positive growth in terms of its smartphone and wearables market share in 2019. The company also focused on the integration of apps into its HUAWEI AppGallery using its new Huawei Mobile Services (HMS) ecosystem. “Building up our HUAWEI AppGallery so that South Africans have access to their favourite apps on our new Huawei smartphones remains a key priority for us,” says Mr Likun Zhao, Vice President – Huawei Consumer Business Group Middle East & Southern Africa. “We are continually working with developers and large corporates to ensure that our HUAWEI AppGallery contains all the apps South Africans know, need and love.”
“One of the most exciting recent developments is our partnership with Travelstart, who we are supporting in their drive to become the largest travel agency in Africa. This marks Huawei’s very first shared tech stack agreement globally, where we are helping Travelstart to integrate into the HMS ecosystem. Once we are successful in South Africa, Travelstart and Huawei plan to replicate this on the rest of the continent,” continues Zhao.
With regards to the food retail industry, HUAWEI AppGallery will soon be adding Pick n Pay to its store with a quick app, a quick win solution to get a native app experience for the retailer while actual Pick n Pay app integration is being scoped for development. Zhao nots, “This is a short-term and simple solution that Huawei consumers can use while we work towards a full integration with the Pick n Pay app.”
“Another recent partnership that has exciting possibilities for our customers is Takealot, which is also available on the HUAWEI AppGallery. In the near future we hope to use our innovative HiVision tool, which allows Huawei users to scan images of the products they are interested in, in conjunction with Takealot. Our smartphones will be able to identify these products and then take users to where they can purchase them on Takealot,” explains Zhao.
Security and privacy is always top of mind for Huawei
With app downloads, security and privacy are key priorities for Huawei. For this reason, both Huawei devices and HUAWEI AppGallery have their own, independent levels of security. “HUAWEI AppGallery is a top platform for Huawei users to access secure and high-quality apps,” says Zhao. We are 100% confident in the security of both our devices and our app store.”
Pioneering technology empowers an improved experience on HUAWEI Mate Xs
The HUAWEI Mate X launched in 2019 represented a massive leap in smartphone technology. In 2020, Huawei is taking the novel foldable experience one step further with HUAWEI Mate Xs, Huawei’s most advanced and innovative smartphone yet.
The HUWAEI Mate Xs features the unique Falcon Wing design. A work of art in and of itself, the hinge enables a seamless transformation between smartphone and tablet modes. Furthermore, upgrades have also been made on the handset’s display materials, hinge design, 5G connectivity and camera system: the flexible display now features double-layer optical polyimide that allows for incredible image clarity, colour saturation and brightness; the improved mechanical hinge includes new parts made of zirconium-based liquid metal, providing extra robustness and durability; the Kirin 990 5G embedded in HUAWEI Mate Xs delivers a superior 5G user experience that is faster, more complete and power efficient.
The Leica SuperSensing Quad Camera makes a return on the HUAWEI Mate Xs. Comprised of a 40MP SuperSensing camera, a 16MP ultra wide angle camera, an 8MP telephoto camera and a 3D Depth Sensing camera, the powerful Leica camera system takes full advantage of with the foldable form factor, playing the role of both front and rear cameras to support wide range of photographic use cases.
Running on EMUI10, HUAWEI Mate Xs supports a smarter and more powerful experience across apps. The foldable screen enables powerful productivity with new features such as Multi-Window and App Multiplier. Developers are welcome to join Huawei in its effort to cultivate the foldable app ecosystem, and together explore the potential of this technology in delivering a better all-scenario experience to consumers.
World’s first Wi-Fi 6+ powers incredible speeds on the HUAWEI Wi-Fi AX Series
As an important part of Huawei’s All-scenario Seamless AI Life strategy, connectivity solutions such as Wi-Fi routers, customer-premise equipment (CPE), and communication modules are the bridges connecting the 1+8+N ecosystem together to provide a secure, intuitive, smart and high-speed connected experience to consumers.
As a leader in 5G technology, Huawei is one of the main contributors to the formulation of the Wi-Fi 6 standard. Currently, the IEEE 802.11ax standard working group includes five technical experts from Huawei, with one of whom being sitting chairperson of the group. With 260 contributions submitted – accounting for 15 per cent of all submissions – to the Wi-Fi 6 (802.11ax) project, Huawei is the second most prominent contributor to the collaborative industry effort.
Leveraging the synergy between its proprietary chipset and software optimisations, Huawei developed Wi-Fi 6+ based on the Wi-Fi 6 standard. Wi-Fi 6+ devices support 2.4GHz and 5GHz dual-band dual-concurrent (DBDC) data transfer and Huawei’s exclusive dynamic narrowband technology for vastly improved Wi-Fi speeds and signal coverage.
The Wi-Fi 6 Gigahome 650 and Kirin W650 chipsets are designed to power next-generation connectivity on routers and smartphones respectively. The new HUAWEI WiFi AX3 Series is equipped with the Gigahome 650 chipset, which allows it to support DBDC operations at speeds up to 3000Mbps. When used in conjunction with a Huawei device that also supports Wi-Fi 6+, the HUAWEI WiFi AX3 routers can deliver better signal coverage and speeds exceeding that of Wi-Fi 6 routers.
Huawei also launched the HUAWEI 5G CPE Pro 2, a new Wi-Fi 6+CPE that is 30 per cent more compact than its predecessor. Other notable upgrades include the support for up to 11 5G bands and Huawei’s exclusive Super Uplink technology, which greatly improves upload speed and latency.
Rethink Creativity with the HUAWEI MatePad Pro 5G, tablet with the world’s highest screen-to-body ratio
As an important point of entry to the smart ecosystem, the HUAWEI MatePad Pro 5G is designed to synergise with Huawei handsets, wearables and other devices. It serves a key role in the Multi-screen Collaboration feature that delivers a seamless multi-device experience to consumers.
The HUAWEI MatePad Pro 5G features a 10.8-inch HD display with support for the cinema-grade DCI-P3 colour gamut. With ultra-thin bezels, it has the world’s highest tablet screen-to-body ratio, at 90 per cent. Embedded in the body of the lightweight tablet, the Kirin 990 5G SoC supports outstanding 5G connectivity while delivering high performance and power efficiency.
Running EMUI10, the HUAWEI MatePad Pro can be connected to other Huawei smartphones through Multi-Screen Collaboration, a Huawei Share feature. Once a connection is established, users can navigate and control both devices on the tablet’s display.
Multi-screen Collaboration also enables drag-and-drop file transfers between smartphones and tablets. Peripheral sharing lets users type on the smartphone using the tablet’s keyboard and screen, play music saved on the smartphone with the tablet’s speakers and more. HUAWEI MatePad Pro 5G supports Multi-Window for displaying up to three apps simultaneously. App Multiplier splits one app instance into two windows, delivering a revolutionary dual-view experience that makes the most out of the landscape orientation.
Huawei also announced the latest HUAWEI MateBook models during the event. The upgraded HUAWEI MateBook X Pro is powered by the 10th Generation Intel® Core™ processors. Available in a new Emerald Green colourway, the latest premium laptop retains the FullView Display design to achieve a screen-to-body ratio of 91 per cent. Meanwhile, the new HUAWEI MateBook D Series joins the HUAWEI MateBook family as a PC targeting younger consumers, offering an innovative smart experience in a design that is signature to the HUAWEI MateBook series.
Huawei expands service ecosystem to deliver a safe and reliable app experience
The HMS ecosystem is another important component of Huawei’s All-Scenario Seamless AI Life strategy.
“To cultivate a fully-fledged ecosystem that will support Huawei devices moving forward, we are gradually opening up our chip-device-cloud capabilities to global developers through HMS. Encompassing all-scenario features, global distribution and lifecycle management capabilities, the HMS ecosystem we envisioned will be a powerful pillar supporting our devices,” added Yu.
Currently in its fourth iteration, HMS Core is a collection of tools made for Huawei’s partners and app developers to create unique, new experiences that tap into the full hardware and software capabilities Huawei devices have on offer. By integrating HMS into their apps with HMS Core 4.0, developers can quickly deploy Huawei’s on-device capabilities such as HiAI, distributed technology and camera features on their apps and provide quality experiences to end users.
For instance, Cewe, one of Europe’s most renowned photo printing companies, has deployed Huawei Share to streamline the device pairing process in its offices. The intuitive printing process facilitates quicker production by requiring only a simple tap for Cewe staff to connect a Huawei device with a printer.
First launched in 2011, HUAWEI AppGallery is currently one of the top three global app marketplaces. Aside from quality apps, HUAWEI AppGallery also offers Quick Apps, an innovative category of apps made for devices in the 5G era. Developed based on industry standards, Quick Apps requires no installation and uses minimal system memory. Users can just click on these apps to enjoy the smooth interaction and beautiful interfaces as though they were traditional apps. At present, there are over 1,700 Quick Apps available on the HUAWEI AppGallery.
In effort to safeguard users, Huawei is actively curating quality apps around the world as it continues to grow the ecosystem. To protect users from malicious apps, Huawei has pioneered a full-cycle security and protection system, including developer real-name verification, four-step review process, download and installation protection as well as a prevention mechanism for secure app operation.
Yu added: “Moving forward, we will continue expanding our app ecosystem in the HUAWEI AppGallery with hopes to not only create a secure and reliable platform, but also to provide consumers with more choice. The continued success of this thriving ecosystem will remain one of our highest priorities.”
Huawei is actively engaging with developers of popular apps around the world to grow the app ecosystem. Developers are welcome to be part of this ecosystem, and together with Huawei, work towards bringing a smarter app experience to consumers around the world.