Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
“Lighting technology and lighting design have been success factors for our brand for decades, becoming a key area for Audi. This has allowed us to continue setting new benchmarks in the automotive industry,” explains Oliver Hoffmann, board member for Technical Development. “The digitization of lighting enables us to offer completely new functions that we can use to increase safety again significantly. For example, in combining the digital OLED taillights with proximity indication, we can communicate with the outside world depending on the situation. In addition, this taillight technology enables our customers to select their taillight signature via the MMI for the first time – something that is only available from Audi.”
New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights
We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology.
Back to the highway: during lane changes, the lane light brightly illuminates both lane markers, while the orientation light indicates the car’s exact position in the lane to give the driver the most support. That is where the second new function comes into play: the direction indicator lights in the lane light. With the blinkers activated, the Digital Matrix LED headlights create a dynamic blinking area on the appropriate side of the lane light. That way, the lane light reiterates and intensifies the signal from the direction indicator lights on the road in front. This means that additional, clear information about the upcoming lane change goes out to traffic in the immediate vicinity. That is one way that Audi is making driving safer for everyone on the road, particularly in heavy traffic. While driving with low beams through curves, in cities, or on highways and when driving with high beams, the still greater precision that light digitization brings makes driving even safer for other road users because it makes it possible to mask oncoming traffic as well as cars that are on the road ahead far more precisely.
New function number three: advanced traffic information
Despite warnings about possible accidents or breakdowns being already available as images via the MMI via data provided by HERE maps, the Digital Matrix LED headlights, including DMD technology – see the explanation below – offer another level of reliability. Apart from a display in the digital instrument panel, the headlights now project a warning indicator on the road in front of the car for about three seconds. A triangle with an exclamation mark inside it is projected from the steering wheel. This means that the driver can keep looking forward on the road and it enables the fastest response time possible in the event of an accident or breakdown in upcoming traffic.
Good to know: there is a new technology with the acronym DMD behind the digitization of the Matrix LED headlights. That stands for digital micromirror device and it has previously been used in video projectors. At its core, is a small chip with around 1.3 million micromirrors, with edges that are a few thousandths of a millimeter long. Using electrostatic fields, each and every one of them can be angled up to 5,000 times a second. Depending on the setting, the LED light is either directed onto the road via the lenses or absorbed for the purpose of masking. That means the light is not a static beam anymore. Instead, it is like a continuously regenerating video image.
Help that is always welcome: the marking light
The marking light in the Digital Matrix LED headlights helps recognize pedestrians near the road in the dark. If they are located in front of the car, the night vision assistant recognizes the situation and the marking light highlights the person with targeted illumination. By using that combination, the car becomes as safe as possible for everyone involved.
Reflecting personal character: expanded dynamic lighting scenarios
The expanded dynamic lighting scenarios used when getting in and out of the car, show once again how closely light design and light technology are networked at Audi. Individual lighting effects function as an expression of personal preferences. Customers can select one of five desired lighting effects via the MMI. Those five different projections are available on command thanks to DMD technology (digital micromirror device).
Attention in its most beautiful form: digital OLED rear lights
In 2016, the OLED in the Audi TT RS1/2 heralded the dawn of a new era in light technology in the automotive industry. It was the first time that organic LEDs (OLEDs for short) were used for taillights. OLED elements are semiconductor-based light surface sources, that produce perfect homogeneity and extremely high contrast values. Their brightness is also adjustable. In addition, the light source can be configured freely and divided into precisely switchable segments. The dynamic lighting scenario was also revealed in the OLED rear lights at the AUDI TT RS1/2 premiere.
Just four years later, Audi expanded the OLED through digitization in the Audi Q5. For the first time, that digitization brought the possibility of changing the taillight signature into the market. That shift was based on OLEDs’ core properties: high contrast, the capacity for segmentation, a high degree of light homogeneity, and the smallest possible gaps between segments. Audi is still the only auto manufacturer to offer that and it’s even standard equipment in the A8 with digital OLED rear lights.
Audi light design conceptualizes a specific selection of digital OLED rear light signatures for each Audi model. Only digitization makes it possible to switch rear lights and, as a result, customize the light design. How exactly do the lights work?
In concrete terms, the bus system allows each panel in the rear lights and the OLED segment within it to be individually controlled. That way, personal preferences can be implemented via the MMI. For the first time, there are now three selectable rear light signatures that drivers can choose through the MMI in the new Audi A8. Customers who opt for an Audi S83 receive an additional, fourth signature.
At a distance: proximity indication in the digital OLED rear lights increases safety
The digital OLED rear lights use a proximity indication to grab the attention of other road users. When a car gets close to a stationary Audi, the parking sensors take note of the movement and engage all the remaining OLED segments so that the additional brightness and larger surface area make its presence as noticeable as possible. When the Audi pulls away, the digital OLED rear lights revert to the selected signature. This added safety measure even applies for people on bicycles and scooters: the sensors recognize them too.
A look into the future
Playful entertainment with light-based gamification
The concept car Audi A6 e-tron concept offers a look at light-based gamification. What does that mean exactly? The progressive Digital Matrix LED headlights project video games on the ground or a wall in front of the car, which allows customers to play while the car is charging. Games that are controlled via a personal mobile terminal device can be used in conjunction with car headlights, which become projectors for video games on smartphones. Opportunities to continuously increase the range of offerings available to customers are constantly under review. That includes the idea of integrating content from movie and game providers in the future.
It’s about the curves: flexible digital OLED
Apart from refining the Digital Matrix LED headlights, digital OLED technology in particular will define the future by not being just a conventional light source. Its development points in the direction of exterior displays, that not only increase safety and enable even more personalization, but are also meant to improve communication with the outside world. However, flexible digital OLED rear lights are a step ahead of that. They have a flexible substrate that allows them to go from a two-dimensional structure to a three-dimensional one. That not only sharpens the form, but it also makes it possible to integrate digital light design within the exterior of the lights, enabling symbol displays for additional communication with the outside world.
An everyday situation: a person in a city wants to cross the street between two parked cars, but they cannot see the road because there is a truck in the way. The digital OLED rear lights not only illuminate the rear section, but also part of the side: If the car has been turned on, it also indicates an approaching vehicle before the person steps into the street, for example.
These kinds of safety-related functions and the possibilities for personalization were and are the exclusive outcome of close collaboration between light technology and light design, as Stephan Berlitz, Head of Audi Lighting Development, explains: “Those of us on the technology side work hand-in-hand with design in predevelopment as well as with the relevant licensing authorities in the preliminary stages. At Audi, light means safety above all, which means seeing and being seen. And with digitization, we have a lot more possibilities to make cars even safer.”
Cesar Muntada, Head of Light Design, adds: “Light technology and light design are inseparable at Audi. Light is a visible expression of ‘Vorsprung durch Technik.’ We give the car an unmistakable face and sharpen the character of the model and the brand. An Audi must be recognizable at night at the first glance, both from close up and from a distance. So, we stick to a principle that guarantees recognition, but also leaves the space necessary for the character of the particular car.”
How do we guarantee that an Audi will be recognized? With the following principle: all Audi light signatures emphasize the width of the car with distinctive, segmented light elements and accents on the outside. The combination of these segments forms a single body. When it is necessary, Audi’s light designers set all of the light signatures and functions in motion and design them so that they look good both on the car and in the projected digital image on the ground. “By repeating that principle,” Light Design chief Muntada says, “we ensure that an Audi is recognizable.”
A productive exchange
Along with raw personalization, the aspect of immediate communication is another element that is particularly imaginable for the future. The functionality of digital OLED rear lights will have an interactive design. Here’s an example: thanks to extensive networking, an Audi will know about black ice on the road ahead. The car will be able to warn the traffic behind it via its rear lights. By knowing about the danger, it will be possible to adjust speed and distance early enough. As soon as legislators allow, it will also be possible to automatically adjust the digital OLED elements while driving, for instance, to directly inform drivers behind the car about dangerous situations.
More than the service life of a car: OLED and lifelong quality
One question that often comes up about the technology in the digital OLED rear lights is the matter of durability. Audi’s digital OLEDs are designed for the high demands are automotive use. A special material development impedes degeneration by influencing the temperature and encapsulation technology, preventing the OLED elements from coming into contact with moisture. That means the OLED elements match the durability profile and meet the same demands as conventional inorganic car LEDs. Because of this, digital OLEDs have significantly longer service lives than traditional OLED displays, and they do it with much higher light density to meet the challenges of automotive exterior lighting.
Larger brake light area: the Mapping light spoiler
Another kind of technology that offers more safety and communication is the Mapping light that is integrated into the roof edge spoiler. A functional expansion of the third brake light projects the “quattro” logo onto the upper part of the rear window. This not only creates completely new design possibilities for communication, but the accompanying expansion of the brake light area also improves this function’s perception in traffic. The reflection from the spoiler projection light only goes toward the rear, so it is only visible to road users behind the car. The driver does not see this added lighting effect at all. This technology will be on the Chinese market in the summer of 2022 in an SUV model with a combustion engine designed specifically for China. Audi wants to use the projection light in the spoiler worldwide so that it can offer more personalization options in the future. However, customer-designed projections will not be possible for legal reasons.
An Audi points the way: digital ground projections from the blinkers
Communication is the key to success in many fields. In the future, Audi wants to intensify communication between the car and its environment through digital ground projections. The blinker ground projections offer an initial glimpse of that. Three symbols projected onto the street in the front and back inform cyclists, for example, about a lane change or, moreover, warn pedestrians about a turn – a function that offers simplified, clear communication and improved safety.
This kind of communication is intended to pave the way for more expansive projections in the area around the car: that vision includes, for instance, warnings projected onto the road before a door opens. Audi is gradually working on expanding this environmental lighting, but in the process, it is also defining the right scenario for its intended purpose in terms of functionality to ultimately create the optimal added value and not just present everything that is currently possible. That pertains to the fields of safety as well as personalization. The outlook for the latter is part of Audi’s future vision is with customizable ground projections through digitization. In this respect, information and signatures related to the driver are conceivable, however, this should not compromise the privacy.