At an exclusive media event in Johannesburg yesterday, Hisense launched a number of new products to the South African market, including two brand new smartphones, 4K 100-inch Laser TV, and an interactive screen for video conference with interactive touch screen, boasting 4K UHD resolution for vivid presentations.
Hisense started in 1969 and focused mainly on televisions. The company acquired the know-how to make TVs through the technical training of three employees, which eventually resulted in the production of a grand total of 82 televisions by 1971.
From the start, rather than rushing into mass-production, the Hisense way was to create affordable, high-quality products that people could trust and rely on, under the guiding philosophy of people-orientated technology. Today, Hisense is a multi-billion-dollar enterprise, with scores of brands and over 40 subsidiaries and continues to invest in products designed to bring joy into people’s homes and lives. Hisense proudly sponsors sports and global events that uplift the soul; such as the Olympic Games, football, and entertainment that can be enjoyed by the whole family
Liam Faurie, Head of Marketing and Product planning for Hisense Mobile said, “As Hisense celebrates our 50th anniversary, we can think of no better time to introduce two brand-new Hisense smart phones to South Africa, as well as the Hisense Laser TV for an immersive TV watching experience.”
Liam Faurie continued, “The Hisense Infinity H30 has a crystal clear 6.5” water drop display and screen-to-body ratio of 83.3% that gives users a cinematic experience for watching movies and other videos. The impressive 4530 mAh battery with Artificial Intelligence (AI) power saving allows for longer battery life meeting the daily requirements of busy users with more game time, and more play time.”
The H30 Lite is not lite on features. Boasting a 6.1″ display, 3000 mAh battery and a dual camera with AI scene adaptation technology, giving users the perfect shot every time.
Luna Nortje, Sales Director for Hisense Consumer Electronics told attending media, “The Hisense Laser TV is developed entirely by Hisense in the company’s quest to provide viewers with a cinematic experience in their own homes. With consumers increasingly demanding bigger and better screens, Hisense’s 4K 100-inch Laser TV offers dual-colour laser, a larger screen, cinema sound, and natural viewing.”
The screen also provides a far more natural and immersive TV watching experience, particularly because viewers only need to be seated four meters away from the screen, as opposed to nine metres to watch a 100-inch LED TV, so the limitations of your living room are no longer there.
“With the JBL sound system, comprising 14 independent speakers and a handmade wireless subwoofer, together with dbx-tv audio technology, the audio is elevated – making viewers feel like you’re sitting in a movie theatre.” Luna Nortje added.
Hisense Interactive Digital Board
The HIDB (Hisense Interactive Digital Board) features an interactive touch screen for writing and erasing, and 4K UHD resolution for vivid presentations. It works with smooth fast computing and responsive touch capabilities that promises to make video meetings an immersive multimedia experience.
It is a revolutionary creation that will replace the traditional projection whiteboard in future.
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Hisense in South Africa
Hisense has enjoyed a strong presence in South Africa since 1996. In June 2013, the company launched a R350 million, state of the art consumer electronics and home appliance manufacturing facility in Cape Town, creating thousands of jobs and capable of producing 400,000 refrigerators and televisions per annum.
This undertaking has helped grow Hisense’s LED TV and refrigeration market share by 25% and 14% respectively, and Hisense has become South Africa’s favourite TV by volume sold.