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FUJIFILM is pleased to announce the launch of its X-A7 mirrorless digital camera, available in a kit that includes the popular XC15-45mm F3.5-5.6 OIS PZ lens. The X-A7’s compact, lightweight form factor, outstanding image quality and a multitude of new and enhanced features, position it as an ideal and timely entry into FUJIFILM’s popular family of X Series mirrorless cameras.

Weighing in at only 320 g and boasting a new 24.2MP imaging sensor, the X-A7 has fast auto-focus, quick face detection, and enough power to create stills at 6 FPS. The X-A7 is the ideal camera for content creators of all skill levels and disciplines, also offering an intuitive 3.5 inch, 16:9 LCD flip-out articulating screen that enables users to capture the perfect image on-the-go. Moreover, the newly designed “Smart Menu” facilitates intuitive touchscreen operation, so that even beginners can produce high-quality images easily.

Incredible image quality for any situation

The newly developed 24.2MP imaging sensor features 8.5 times more phase detection pixels across its surface than the previously available sensor. The X-A7 has been engineered with industry-leading copper wiring to reduce digital noise, to ensure images and video are processed quickly and to ensure the best possible image quality. The X-A7 offers enhanced data readout speed which enables a smooth frame rate of 30fps when recording 4K video, minimising the rolling shutter effect which typically occurs when recording fast -moving subjects or when panning the camera quickly.

Focus on the moment; Let the camera focus on the image

Enhanced face-detection and autofocus algorithms make it easy to focus on capturing the perfect moment in all kinds of situations, including low-light and with moving subjects.

Capture Life in Stunning 4K

Record stunning video in 4K 30P to get a beautiful cinematic look with beautiful bokeh and colours that only a FUJIFILM X Series camera can provide. Record, upload, and share on-the-go with unique features such as “Countdown Video” mode, which allows videos to be filmed at a pre-selected duration: 15, 30 or 60 seconds, for a quick upload to social media channels.

Compact and lightweight design weighing only 320 grams

Despite featuring a large 3.5″ touchscreen LCD, the X-A7 weighs approximately 455 g with the kit lens (XC15-45mmF3.5-5.6 OIS PZ) attached. Perfect for the active photographer, the X-A7 can shoot approximately 440 pictures per charge facilitating long-term use.

Diverse shooting modes that help produce photography with a creative flair

A new Bright Mode feature has been added to the Advanced SR Auto function, letting the camera configure ideal settings to produce HDR and other options that create bright, vivid images in a single, one-touch operation. The Light Trail mode, added to the Scene Position selection, can be used to capture light trails of car headlights, for example, while checking the effect on the LCD in real time.

Enhanced connectivity for easy link to smartphones and tablets

The use of FUJIFILM Camera Remote (a free app for smartphones and tablet devices) and the unique features of the X-A7 are designed to ensure dependable connectivity and stability in wireless communications. The X-A7 also supports wired communications with smartphones and tablet devices*4, useful when transferring large data, e.g. video, to such devices.

Availability and Pricing

The new FUJIFILM X-A7 with FUJINON XC15-45mm F3.5- 5.6 OIS PZ lens kit will come in camel, dark silver, mint green and silver. The X-A7 kit will be available for order from FUJIFILM South Africa starting 24 October 2019 at a recommended retail price of R12 000.